social media is push and pull and that's why you need a verbal identity l
DESCRIPTION
In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media. But shows why you still need Traditional Media.TRANSCRIPT
Chris West T: @VerbID www.verbalidentity.co.uk
It’s all about new media. And old media.
Social Media just changed how a Consumer chooses a product and brand
Chris West T: @VerbID www.verbalidentity.co.uk
Web 1.0
“Push” communications
Chris West T: @VerbID www.verbalidentity.co.uk
Web 2.0
Push and Pull
HBR: Dec 2010
Chris West T: @VerbID www.verbalidentity.co.uk
From now on, brands are in a conversation with consumers...
...whether they like it or not.
Chris West T: @VerbID www.verbalidentity.co.uk
But you need traditional media to get brands in the initial decision set!
...whether they like it or not.
HBR: Dec 2010
But not everyone is equally engaged with a brand.
Different layers, different messages.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
It’s also the strategy behind the conversations your customers are in.
Chris West T: @VerbID www.verbalidentity.co.uk
Who’s Chris West anyway?
20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s).Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk