social media in the uk
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Social Media in the UK
Social Mediain the UK
Statistics from the Office for National Statisticsand Department for Culture Media and Sport
Source: Office for National Statistics
In 2016, 82% of adults in Great Britainused the internet daily or almost every day
Social Media in the UK Internet Use
Source: Office for National Statistics
Social Media in the UK Types of engagement
In 2016 adults aged 16 to 24 in Great Britainwere most likely to engage in online activities
that focused on leisure or recreation, such as social networking (91%) or listening to music (87%)
65%
87%
66%
91%
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Internet use for social networking is growing,rising to 63% in 2016.
This was an increase from 45% in 2011
Social Media in the UK Social networking
0102030405060708090
100%
63%45%
Source: Office for National Statistics
Source: Department for Culture Media and Sport
Social Media in the UK
In England LinkedIn has more users who are male 62%Instagram has more users who are female 56%
Who uses social media?
Male
Any social media
YouTube
Spotify
Female
47% 53%
54% 46%
53% 47%
62% 38%
43% 56%
58% 42%
50% 50%
Social Media in the UK Who uses social media?
People with a limiting illness or disabilityare less likely to use social media
Source: Department for Culture Media and Sport
The more employees a business has,the more likely it is to use social networks
Social Media in the UK
Businesses with10 to 49
employees
Businesses with1,000 or more
employees
49%
83%
Businesses using social media
Source: Office for National Statistics
Source: Department for Culture Media and Sport
Over two thirds of those who usedsocial media did so at least once a day
Social Media in the UK How often?
32%
37%
At least once a day
Several times a day11%At least 3 to 4 times a week
10%1 to 2 times a week
11%Less often than once a month
Source: Department for Culture Media and Sport
Social Media in the UK
29%
41%
17%
17%
16%
The most common reasons for using social media are to find out what’s happening in the local area, and to share
content and views on content
Why do people use social media?
Social Media in the UK Platforms
Source: Department for Culture Media and Sport
Facebook, YouTube and Twitterare the most popular platforms
Source: Department for Culture Media and Sport
Social Media in the UK
Instagram had the youngest users,whilst LinkedIn had the oldest
Platforms
%
Users The age distribution of the population of all adults in England
%
16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+
40
40
20
20
0
0
Facebook Twitter
YouTube
Spotify
16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+
Mobile devices used for internet use ‘on the go’Great Britain, 2016
70%
36%
12%
Social Media in the UK Platforms
Source: Office for National Statistics
For more information, visit our websitewww.ons.gov.uk
Social Media in the UK