social media in the classroom [kl sept 2010]
DESCRIPTION
Sunway University College, Tan Sri Jeffrey Cheah Distinguished Lecture Series delivered on September 28, 2010.TRANSCRIPT
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Potentials and Pitfalls of Graduating Skilled Knowledge Workers
Michael Netzley, PhD
Social Media in the Classroom
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How are social technologies impacting university pedagogy?
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Sociology, Not Technology
Social Media refers to not only the technology but the cultural and behavioral traits of people communicating and sharing with one another. Through social networks, people are listening, sharing, creating, judging, and innovating in ways that reshape relationships (e.g., government to constituents or friend to friend), power bases, financial models, and knowledge.
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First Media Age: Greece
Greek alphabet and writing led to one of the most productive cultures in all of history
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Second Media Age: Print
Chinese moveable type in 11th century, and Gutenberg's Press in the 15th
century, brought books to the non-elites of society
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Third Media Age: Broadcast
20th century broadcasting brought media into homes, and at a low cost, thus increasing demand while decreasing the supply of media channels.
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Fourth Media Age: Internet
Everyone becomes their own media company because of infrastructure, Internet, digital technology, and interactive easy-to-use sites.
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We Live in Networks
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“Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.”
Marshall McLuhan
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Twittamentary
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Weak Ties: Defined
weak ties (acquaintances, not close friends) enable reaching populations and audiences that are not accessible via strong ties.
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Crowdsourcing
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Solv
e
Pro
ble
ms
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Tech Lowers Cost of Making Weak Ties
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Exp
and
s Yo
ur
Re
sou
rce
Bas
e
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Messages from Peers more Influential
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Why Social Media in Education?
I assert that social media’s strengths canalign beautifully with the aims of higher education, and that as educators we should appropriately leverage upon these strengths in pursuit of participant-centered learning.
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A Time for Universities to Lead
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Asia Leads the Charge
22% 21% 19% 18% 17% 16% 16% 15%
29% 29% 28% 27% 26% 26% 25% 25%
34% 35% 38% 39% 40% 41% 42% 43%
9% 9% 9% 9% 10% 10% 10% 10%
5% 6% 6% 6% 7% 7% 7% 7%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
North America Europe
Asia, Asia Pacific, and Oceania Latin America and Carribean
Middle East and Africa
Pe
rce
nta
ge o
f W
orl
dw
ide
On
line
Po
pu
lati
on
Source: JupiterResearch Worldwide Internet Population Model (3/08) Steven Noble, Senior Analyst, Forrester Research. Presented Ad-Tech, SG
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ICT Development Index (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 1 7.50 1 6.05
Korea (Rep.) 2 7.26 3 5.83
Denmark 3 7.22 4 5.78
Hong Kong, China
11 6.70 12 5.10
Japan 12 6.64 18 4.82
Australia 14 6.58 13 5.02
Singapore 15 6.57 16 4.83
Malaysia 52 3.79 50 2.74
Thailand 63 3.44 70 2.17
China 90 3.11 73 1.95
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ICT Access Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 1 8.67 1 7.68
Korea (Rep.) 14 7.48 9 6.82
Denmark 8 8.33 2 7.47
Hong Kong, China
3 8.53 7 6.86
Japan 27 6.89 20 5.93
Australia 19 7.24 19 5.97
Singapore 11 8.06 13 6.54
Malaysia 60 4.14 52 2.73
Thailand 63 3.99 81 1.74
China 64 3.87 71 1.95
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ICT Use Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 3 5.48 3 2.89
Korea (Rep.) 1 5.85 1 3.21
Denmark 7 5.10 6 2.60
Hong Kong, China
13 4.64 7 2.45
Japan 4 5.41 18 1.96
Australia 12 4.68 15 2.00
Singapore 10 4.83 14 2.01
Malaysia 40 2.26 27 1.09
Thailand 73 0.78 63 0.26
China 71 0.81 74 0.17
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ICT Skills Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 9 9.17 3 9.14
Korea (Rep.) 3 9.63 6 9.07
Denmark 5 9.26 9 8.74
Hong Kong, China
62 7.16 65 6.85
Japan 26 8.60 28 8.31
Australia 13 9.05 2 9.17
Singapore 66 7.07 56 7.02
Malaysia 96 6.15 86 6.07
Thailand 50 7.65 67 6.83
China 94 6.21 99 5.53
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Supply & Demand Reversed
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Democratizes Media
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Relatively More Diffused Channels
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User-Generated Content
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Prosumer
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Transfer of Power
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Changing Stakeholder Expectations
• Transparency
• No corporate speak
• Listen, respond, and engage
• Your statements must be checked and tested
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Used for Good or Ill
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Traditional v. Digital Literacy
UncertaintyInsufficient or
missing information
OverloadMasses of data at
the push of a button
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Four Stories
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Innovation
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Twitter in the Classroom
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Incr
eas
ed
P
arti
cip
atio
n
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Memory
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Fee
db
ack to
Faculty
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Peer to Peer Support
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Harvard MBAs on Classroom Tech
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Multi-tasking
Problem
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Distractions
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Responsibility Rests with
Learners
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Sometimes We Excel!
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Wikitext
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Learning within Public
Network
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Opportunity of Strong and Weak Ties
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Where is the Safe Space to
Learn?
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``If you don't like change, you're going to like irrelevance even less'‘
- Gen.Eric Shinseki
Hat tip to Mitch Joel
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Leverage and Efficiency
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Twitter & Queenstown
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“The most valuable asset of a 21st century institution, whether business or nonbusiness, will be its knowledge workers and productivity.”
- Peter Drucker
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Lenovo’s Mary Ma on Education
Regarding the acquisition and integration of IBM, Mary Ma noted how education socialized employees in ways that impacted their job performance for decades. Passive education translated into passive workplace tendencies, and opportunities to improve the M&A process were missed when initiative was not taken.
McKinsey Interview Here
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Social Media in Education!
Social media’s strengths can advance the educational interests of various stakeholders. As educators we should appropriately leverage upon these media in pursuit of participant-centered learning and more productive knowledge workers.
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My Business Card
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