Significance of Social Media in

Political Campaign

What is Social Media• The revolution called SOCIAL MEDIA has actually taken the world by storm

• Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target

• The internet got there in 4 years, Ipod took 3 years for the same whereas Facebook added 100 million users in less than 9 months

• In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globlly

• Facebook has more than 1.2 billion active users

• Twitter counts more than 200 million users

• Google Plus has more than 540 million users

Importance of Social Media

• The internet is a globe that involves virtually all levels of the political communications, now a days.

• Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer inn terms of cast more vote, candidates data, daily work done by candidates and campaigns during election.

• All the new media resources viz., the websites, blogs, Facebook, Twitter, google Plus, YouTube, Pinterest and etc.… of the politicians or the political parties allow the declaration of a informal identity inform of daily works, rallies and contribution to the society.

• Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

Social media and Politics• Social Media has emerged as an essential tool of

communication for political parties now a days as mostly youth are come forward to join politics and in political activities ranging from joining their political groups

• Facebook Status Update and Photo posting with #hashtag trending

• Tweeting Short Messages, Twitter with #hashtag trending • Expressing Supports Through Blogs• Rally Videos, bytes of contestants and general views of

voter on YouTube • Group Hangouts on Google+ • 3D Technology and others

Social media and Politics• Presently, youth and middle age voters are on

Social Media

• That is the reason Social media is playing a considerable new role in Indian Democracy

• With the reaching our to a younger and target population

• According to survey, Facebook users in 160 Lok Sabha Constituencies is more than the victory margin there in last election

• This means Facebook users could be potential swing vote-bank in 2017

Social media and Politics• But among major political parties in India, BJP has

the biggest charisma in social media in 2014 elections.

• Where the congress which is India’s grand old party realized the importance of the social media much later

• Anti-corruption campaigner-turned-politician Arvind Kejriwal from new party AAP is active on Facebook, Twitter and Google+ and YouTube .

Social media and Politics

Facts of Political Parties gain through social media

Data comparison of 17th March 2016

Social Media Followers

BJP Party Congress Party Aam Aadmi Party

Facebook likes

Twitter followers

YouTube subscribers

Power of Social Media

Power of Social Media

Power of Social Media

UP Assembly Scenario  

• Total Population of Uttar Pradesh in 2015 – 215,609,813

• Sex Ratio in UP 908 Females per 1,000 males

• Literacy Rate 70% which is pretty high • Total assembly seats in UP – 403

UP Assembly Scenario  

Timing spend by people on different social media and some rules of thumb that are best to post to different social media sites.

• Facebook- 1 to 4 pm • Twitter – 1to 3 pm• LinkedIn- 7 to 9 am• Google+ - 9 to 11 am• Pinterest- 2 to 4 pm or 8 pm to 1 am

• Uses of Image: for Increase engagement • Measuring Success online• Authentic networking • Brand consistency• Engaging presence• Integrated technology • Content that counts

Gender Analysis  Gender Respondent Percentage

Male 68 68%

Female 32 32%

Age Group Male Female

18-25 64% 74%

25-30 34% 25%

30-35 2% 1%

• Table reveal that out of the 100 respondents

• 68 percent of the respondents were male and 32 percent of the respondents were female.

• The respondents were divided into three different age categories.

Changing Scenario on Social media (Age- Group)