social media in india
DESCRIPTION
Prospects of Social Media in IndiaTRANSCRIPT
POTENTIAL OF SOCIAL MEDIA IN INDIA
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ABOUT INDIA
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ABOUT INDIA
• Fourth largest economy in terms of PPP and 12th in terms of GDP
• Top emerging economy (*BRIC countries)
• 2nd largest population • 300 million working population• 45% population in urban areas• Young country ( 70% under 35 years)• Last quarter economic growth • Last quarter economic growth
around 6% and forecast of 7-8% for the next decade.
• Second largest English speakers after USA; language of business
• Cultural affinity with UK-Three Cs-Commonwealth, Cricket and Curry
PANKAJ MUTHE*According to AT Kearney report
KEY FACTS
More than 100 cos have a market cap of $1 b or more
Biggest two wheeler market
Largest film industry in the world
Most preferred outsourcing hub
Second largest mobile user base
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Fifth largest retail destination
Third largest steel manufacturer
Largest middle class
Third largest economy by 2030
Economic superpower by 2050
INTERNET IN INDIA
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GROWTH OF INTERNET IN INDIA
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Source :Internet usage world stats
INTERNET USERS- A COMPARISONCOUNTRY POPULATION INTERNET
USERSPENETRATION
RANK ( IN TERMS OF USERS)
China 1.33 billion 338 m 25.3% 1
USA 304 million 227 m 74% 2
India 1.15 billion 81 m 7% 4
UK 61 million 48.75 m 79.8% 6
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Source: www.internetworldstats.com
TOP WEBSITES IN INDIA
Websites % of users from India
Rank in India World rank
Google.co.in 97.1% 1 12
Google.com 9.3% 2 1
Yahoo.com 8.7% 3 3
Facebook 3.8% 4 2Facebook 3.8% 4 2
orkut.co.in 98.7% 5 62
Blogger 9.8% 6 7
Youtube 4.1% 7 4
rediff 87.1% 8 91
wikipedia 5.8% 9 6
Twitter 7.9% 10 13
PANKAJ MUTHESource: alexa.com
INTERNET IN INDIA
USER PROFILE• Age : 15-40 years• Heavy users : 15-24 years • New user category : 12-15
years• Frequency of visit : 25 days a
monthmonth• Average time spent : 28
minutes per visit• Top Indian sites : Rediff, Times,
Naukri, Bharatmatrimony, Indian railways, Bharatstudent
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INTERNET USAGE
• Key usage : Email, chatting, entertainment, job search, matrimonials, ticket bookings
• Online purchase categories : travel, electronics, books
• New growth areas :maps, entertainment, sports, news, finance
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INTERNET IN INDIA
ADVANTAGES• Internet users/ usage
increasing• Increase in broadband
connections• Increase in online
transactionstransactions• Increase in PC penetration• Growing mobile
penetration• 3G to start by 2010
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INTERNET IN INDIA
LIMITATIONS• Perceived not so seriously
compared to the West• Active users are less• Transactions are limited to
few categoriesfew categories
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SOCIAL MEDIA IN INDIA
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SOCIAL MEDIA IN INDIA
OVERVIEW• Age : 21- 40 years• Work status : Private sector and well
paid• Top sites : Orkut, Facebook, Twitter,
Blogger ,Youtube, Wikipedia• 6 out of top 10 websites are SM • Number of unique visitors (
December 08): 19 million which was December 08): 19 million which was 60% of total internet traffic
• Purpose of use : making friends, networking, entertainment, jobs, news, seek answers
• Frequency of visit : At least once a day
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SNS UNIQUE VISITORS
• 13 million and growth rate of 81%ORKUT
• 4 million and growth rate of 150%FACEBOOK
• 3.2 millionBHARATSTUDENTBHARATSTUDENT
• 2 millionHI5
• 0.9 millionIBIBO
• 0.7 millionMYSPACE
• 0.5 millionLINKEDINPANKAJ MUTHE
Twitter comparison
Country July ‘09 (%) July Rank September ‘09 ( %)
Sept. Rank
USA 62.14 1 42 1
UK 7.87 2 5 4
Canada 5.69 3
Australia 2.80 4Australia 2.80 4
Brazil 2.00 5
Germany 1.51 6 8 2
Netherlands
1.28 7
France 0.90 8
India 0.87 9 7 3
South Africa
0.85 10
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TOP SECTORS USING SOCIAL MEDIA
BOLLYWOODJOBPORTALS
IT
TELECOM
AIRLINES
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JOB INDUSTRY IN INDIA
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OVERVIEW OF JOB INDUSTRY
• Online recruitment industry : Around £ 40 million
• Growth sectors: Infrastructure, Manufacturing, Telecom, Financial services, Design, IT, Retail, Hospitality.
• Professions in demand : Engineers, MBAs, IT professionals, Designers.
• Sources of recruitment : • Sources of recruitment : Consultants, Online sites, Referrals
• Additional services offered : resume writing, online chat, job messenger, integration with newspapers, mobile alerts
• Key player like naukri.com has offline offices
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ONLINE JOB SITES
• Top portals : Naukri, Timesjobs, Jobsahead, Monster, Clickjobs
• Naukri commands 61% traffic, Monster 27% and Timesjobs 8%
• Posting resume’ online is a common practise
• Recruitment agencies and job seekers active in this space
PANKAJ MUTHESource: www.comscore.com
naukri.com A SNAPSHOT
• Started in 1997• No.1 job portal in India• ‘08-’09 T.O £ 25 million• Last 5 years average growth-71%• 17 million registered users• 34,000 corporate clients• 45 offices in India• 14,000 resumes added everyday• 14,000 resumes added everyday• 70,000 live job listings• *Ranked no.21 amongst all websites• Diversified into other portals like
matrimonials, real estate, education
PANKAJ MUTHESource: alexa.comAll are 2009 figs.
WAY FORWARD
• Establish presence in a metro/Mumbai
• Target a key growth area• Aggressive sales efforts• Build database/ brand• Invest in education• Invest in education• Sponsor seminars, events• Get the first mover
advantage and encash it
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