social media in financial services supriya sharma you tube
DESCRIPTION
TRANSCRIPT
4,700,000,000ONLINE VIDEO STREAMS PER MONTH
Source: comScore Video Metrix, April 2009
Mary Meeker 2009 – Comscore global, 08/09
Huge rise in time spent on YouTube Worldwide2nd biggest site in minutes. 3rd biggest in terms of audience.
Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler
20 hrs of video uploaded every minuteSo how much is that exactly, put in context?
Video
Using YouTube
Top 5 tips on leveraging Video for Financial Service brands
Understand the environment, get started, and innovate!
1. Upload content. Tag it. Make it relevant.
2. Give your brand a home. Promote it.
3. Don’t be afraid of feedback.
4. Understand your audience. Test your creative.
5. Utilize the API. It’s free!
Tip # 1
Upload it. Tag it. Make it relevant.
Upload all your video assets
CommentaryTestimonialsHow toProduct ReviewsTV ads
Tag it right : Be found in the masses
Make content relevant The lines between content and creative blur
Tip # 2
Give your brand a home.
Promote it.
Promote your channel: Promoted Videos
Tip # 3
Don’t be afraid of feedback.
Don’t be afraid of feedback
Let them interact with your brand, and learn from it.
Tip # 4
Understand your audience.
Test your creative.
Understand your audience. Test your creative.
YouTube Insight, and YouTube Insights for Audiences
• YouTube Insight gives you in depth data about how popular your videos are, who’s watching, where and how they got there
• Insights for Audiences provides a window into your specific interest group: who they are, what they watch, search for, and where they are concentrated.
Tip # 5
Use the YouTube API. It’s Free!
Utilize the YouTube API: It’s Free!
Remember to have fun! Experiment. Innovate.
It’s your story
And their story
Thank you
New to YouTube
22
Promoted Videos Pre Roll Ads
Discover Videos by Entering Keywords
Watch Videos and Click on Related Videos
Discover Videos on the Google Content Network
Channel 4 Deal
Mass reach on our partner watch pages
Shows Pre Roll Ads on Google Video Network
1
2
3
Custom gadget examples...
2
3
