social media in 30 minutes. how to get started, and actually keep going…
TRANSCRIPT
QUESTIONS
Who’s out there? What to talk about? What’s working? What’s my 30 minutes look like? How does it all fit together?
STEP 1: GROUPS
Questions to ask:Do different programs or departments connect with different groups?Do services or products target different groups?How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
STEP 2: GOALS
Questions to ask:Why does the community continuing needing your services, programs or work?What is in it for others to participate?
-----What do you need help with or involvement from the community to do?How can your work improve with engagement?
STEP 3: TOOLS
Questions to ask:Where does this group already talk or engage online?Which tools are most appropriate to the kind of message or content?What kind of engagement is required to match the goals?
STEP 1: CONTENT
Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents
STEP 2: GOALS
Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community
REPORTING
Internal reporting:•Weekly metrics for various platforms•Add metrics as you go•Look at long term, not just short term changes•Monthly reporting of trends and insights
External reporting:•Share when there is something worth sharing•Reporting context, not just numbers•Ask for input and feedback
GAME
Playing the Social by Social game forCommunity-Driven Social Impact
1. Circle up in groups2. 4-part grid
3. Lots of questions and conversation4. Sharing with the whole room
RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
RESOURCES http://amysampleward
.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward
.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward
.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/http://amysampleward
.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
PHOTO CREDITSSlide 6: http://flickr.com/photos/efleming/237379252/Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/Slide 8: http://www.flickr.com/photos/grapecity/4237886048 Slide 10: http://xkcd.com/256/Slide 16: http://www.flickr.com/photos/7819129@N07/ Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/Slide 28: http://www.flickr.com/photos/doctabu/443262049/ Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 39: http://www.flickr.com/photos/tripletri/3395716436/ Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 41: http://www.flickr.com/photos/foxtongue/687861111/ Slide 42: http://www.flickr.com/photos/aadplus/3036857920/ Slide 43: http://www.flickr.com/photos/tsmall/3673567823/ Slide 44: http://www.flickr.com/photos/jagwired/3091227429/ Slide 44: http://www.flickr.com/photos/jagwired/3092068214/ Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
QUESTIONS?
Email: [email protected] Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org