social media halo greenbrier 2011
DESCRIPTION
Social Media for Promotional Product ProfessionalsTRANSCRIPT
Presenter:
Dana R. Zezzo ProTowels Etc.440-344-5933| [email protected]
www.protowelsetc.com
Pro Towels Etc.
Dana Zezzo Dana Zezzo
Pro Towels Etc.Pro Towels Etc.
Dana Zezzo
Social Networking forPromotional Professionals
Halo National Sales Meeting
Are you looking for this?
REALLY?
Today’s 6 Key Discussions of Social Media
• Accessibility
• Brand – Company vs Individual
• Content
• Time• Electronic Marketing (Spider Web Theory)
• Tracking ROI
• Stay in front of clients & prospects• Know your clients/prospects better
– Identify unknown connections
• Find new prospects• Branding• Sales• Fun
Benefit From Social Networking
Physical Socializing can not be replaced!
Social Media only brings the relationship to a DEEPER level.
Accessibility!Be where your customers are!
Remember the Cliché:
Success in Sales come from being in the right place at the right time.
What We Want to Prove TodayThe Ultimate Rolodex?
BrandCompany VS Individual
Remember:
Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to
GROW YOUR SALES!
Add Personality and Humaness your Brand
New Economy = Transparency
POST• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases
Content
Content
85% of all business is done after the 9th touch
Social Media to a salesperson is all about:
TOUCHES
BALANCE
For Full Article – Click Here
Understanding the SM “Shout Out”
• Take a genuine interest in your clients and their business.
• Compliment – understand generational or demographic views!
• Proper use of hyperlinks.
Time?Keep in Perspective
How much time do you currently allocate to:
Emails?
Cold Calling?
Prospecting?
Field Sales?
Social Networking?
Daily Touches
The BIG Question … Social Media 30 – 60 minutes a day!
Satellite Radio Theory
So what does this tell you?
That people are using Social Networking Sites for
Building Relationships and
Research Before Buying
TRACKING ROIROI or ROR?
This will improve your Google ranking
If Nothing Else …
What is your SM Strategy?
• Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?
– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…
Electronic Marketing
How does it all tie together?
Learn to DRIVE traffic!HYPERLINKS
Spider Web Theory
• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing
– Don’t play games– Don’t drink and post
• Have fun!
Rules To Follow On All Sites
Recap – what should I be doingafter I leave this workshop?
• Profiles• Rolodex• Touches• Building Network• Post (Balance)• Watch / Listen• Join Groups• Conversations
• Spider Web Theory• Satellite Radio Theory• Accessibility!
