social media for tourism businesses
TRANSCRIPT
![Page 1: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/1.jpg)
Social Media for Tourism Businesses
Bastrop County TourismMarch 26, 2015
![Page 2: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/2.jpg)
![Page 3: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/3.jpg)
Get these slides here::http://sarahtpage.com/BastropCountyTourism/
![Page 4: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/4.jpg)
Heads in Beds
![Page 5: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/5.jpg)
Types of Markets
• External (visitors)
• Internal (residents)
• Partners (local stakeholders)
![Page 6: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/6.jpg)
“The fact that we’re building on hospitality, retail and entertainment,
where people come in and spend money here, that enables us to keep a
lower property tax rate for the residents,” Grapevine Economic
Development Manager Dan Truex said. “The citizens can enjoy a high quality
of services, and at the same time have a low tax rate.”
![Page 7: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/7.jpg)
“The city has not raised tax rates since 1996 and has even lowered
them at times,” Truex said.
![Page 8: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/8.jpg)
![Page 9: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/9.jpg)
![Page 10: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/10.jpg)
Something for Everyone
![Page 11: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/11.jpg)
Be Unique. Be Yourself.
Be Weird.
![Page 12: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/12.jpg)
![Page 13: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/13.jpg)
![Page 14: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/14.jpg)
![Page 15: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/15.jpg)
![Page 16: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/16.jpg)
![Page 17: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/17.jpg)
![Page 18: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/18.jpg)
![Page 19: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/19.jpg)
What makes Bastrop County
unique?
![Page 20: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/20.jpg)
![Page 21: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/21.jpg)
Facebook Stats
• Almost 1.4 billion active users
• Average user is connected to 70 pages
• Smartphone mobile users check Facebook an average of 14 times a day
• Over 1.9 billion users access Facebook from amobile device
Source: IDC; expandedramblings.com
![Page 22: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/22.jpg)
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
![Page 23: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/23.jpg)
Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload comments, photos, and video
• When fans engage you on your page, their activity shows up in the News Feeds of their friends
– This can prompt others to check out your page and your business!
![Page 24: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/24.jpg)
Cover PhotoProfile
Photo
Like Button
![Page 25: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/25.jpg)
![Page 26: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/26.jpg)
Composer
Pinned Post
Page Features
![Page 27: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/27.jpg)
Grow Your Fanbase
![Page 28: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/28.jpg)
Find Helpful Resources
![Page 29: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/29.jpg)
NEW! Facebook Call to Action Button
![Page 30: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/30.jpg)
• Available call to action text includes:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
NEW! Facebook Call to Action Button
![Page 31: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/31.jpg)
NEW! Facebook Call to Action Button
![Page 32: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/32.jpg)
![Page 33: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/33.jpg)
NEW! Facebook Call to Action Button
![Page 34: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/34.jpg)
![Page 35: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/35.jpg)
NEW! Facebook Call to Action Button
![Page 36: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/36.jpg)
![Page 37: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/37.jpg)
Understanding Insights
![Page 38: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/38.jpg)
Understanding Insights
![Page 39: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/39.jpg)
Understanding Insights
![Page 40: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/40.jpg)
Understanding Insights
![Page 41: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/41.jpg)
Understanding Insights
![Page 42: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/42.jpg)
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
![Page 43: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/43.jpg)
Facebook Offers
Source: Doe’s Eat Place
![Page 44: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/44.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 45: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/45.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 46: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/46.jpg)
Facebook Advertising
![Page 47: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/47.jpg)
Facebook Advertising
![Page 48: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/48.jpg)
Facebook Advertising
![Page 49: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/49.jpg)
Facebook Advertising
![Page 50: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/50.jpg)
Facebook Advertising
![Page 51: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/51.jpg)
Facebook Advertising
![Page 52: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/52.jpg)
Facebook Advertising
![Page 53: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/53.jpg)
Facebook Advertising
![Page 54: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/54.jpg)
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
![Page 55: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/55.jpg)
![Page 56: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/56.jpg)
FacebookCover Photo as Advertising
Source: Mari Smith
![Page 57: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/57.jpg)
Is Facebook Right for You?
• 71% of Internet users are on Facebook
• 77% of women use Facebook vs 66% of men
• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*
• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%
• Geography• Urban = 71%• Suburban = 72%• Rural = 69%
Source: Pew Research Center
![Page 58: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/58.jpg)
Where To Find Content and Save Time Doing It
![Page 59: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/59.jpg)
1. Curate
![Page 60: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/60.jpg)
Keep current with blogs using Feedly
![Page 61: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/61.jpg)
Develop a bookmarking system to save and share content
![Page 62: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/62.jpg)
Set up and use Google Alerts
![Page 63: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/63.jpg)
Develop and use Twitter Lists
![Page 64: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/64.jpg)
Start a Flickr Group and automate your photo searches
![Page 65: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/65.jpg)
![Page 66: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/66.jpg)
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
![Page 67: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/67.jpg)
![Page 68: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/68.jpg)
![Page 69: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/69.jpg)
![Page 70: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/70.jpg)
![Page 71: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/71.jpg)
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches
![Page 72: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/72.jpg)
2. Let Others Do the Work for You
![Page 73: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/73.jpg)
![Page 74: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/74.jpg)
![Page 75: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/75.jpg)
![Page 76: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/76.jpg)
![Page 77: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/77.jpg)
![Page 78: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/78.jpg)
Try Photo Repost
![Page 79: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/79.jpg)
Feature Brand Advocates
![Page 80: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/80.jpg)
Best Practices
![Page 81: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/81.jpg)
1. Develop a strategy
![Page 82: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/82.jpg)
First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
![Page 83: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/83.jpg)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re
successful?
Source: Jay Baer (http://convinceandconvert.com)
![Page 84: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/84.jpg)
2. Stick to a schedule
![Page 85: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/85.jpg)
• Check Facebook 3 times per day – no more than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes each time
• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each
• Source content (Google Alerts, etc.) – 10 minutes per day
![Page 86: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/86.jpg)
3. Plan: Build and use a content calendar
![Page 87: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/87.jpg)
![Page 88: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/88.jpg)
4. Schedule posts in advance
![Page 89: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/89.jpg)
Scheduling on Facebook
1
2
![Page 90: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/90.jpg)
Scheduling on Facebook
4
3
![Page 91: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/91.jpg)
Scheduling on Facebook
5
![Page 92: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/92.jpg)
What Do You Want To Try?
![Page 93: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/93.jpg)
Thank You!Questions?
![Page 94: Social Media for Tourism Businesses](https://reader038.vdocuments.mx/reader038/viewer/2022110122/55a579cb1a28ab77048b45c0/html5/thumbnails/94.jpg)
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage