social media for ptas and ptos

Sparking Real World Action with Social Media

Facilitator: Karen Bantuveris, Founder & CEO

@VolunteerSpot @VSpotMom

@TXStatePTA #SLSAustin

Common Social Media Tools

VolunteerSpotTM, DOING GOOD just got easier.

Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about. Socialbrite http://socialbrite.org/glossary

Social Media & Parent Engagement


Thanks to Chris Jarvis, @RealizedWorth

PARTICIPATION & RECOGNITION

Social Media Accelerates the Journey

Listen

Share

Connect

Inspire

Build Engagement


It’s like having a conversation!

Engage parents actively… not a one way communication!

TrustListen

Share

Connect

Inspire

Engagement -> Action


Action

• Create CommunitySparks communicationEncourages participationBuilds Ownership

• EngageFundraisingSchool PrideVolunteering

• Advocate• Inform

Important DatesAthleticsSchool schedules/closings

4 Uses


Create Community


a group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society

COMMUNITY

Parents Local Media

GrandparentsGeneral Public

Students Local Businesses

Engage


General Advocacy


Inform


Facebook Basics


• Start a Facebook Page for your School/PTA.

• Encourage your parents to “like” it.Newsletters, Website, Parent meetings

• Share interesting content • Encourage your inner circle to “like” and

comment on wall posts to get other parents interested

• Welcome extended family & community

Likes & Landing Pages

Like and Share

What to Post?


Interesting parenting and education content Upload photos & video and tag parents (Do NOT tag kids)

Create ‘Events’ pages for big activities – e.g. Carnival & Walkathon (‘like’ ≠ attending)

Fundraising & Membership Links & Status updates (Auction tickets, donation buttons, join now, % completed, $ raised)

Call for Volunteers (with a signup link)

Back-to-School Timelines, Meetings, Form Links

Examples


Twitter Basics


Twitter HandleEgs: @TXStatePTA, @VSpotMom @VolunteerSpot

HashtagsEgs: #SLSAustin #PTA #Back2School #GoCougars

140 Characters, Requires Abbr.Egs: Gr8, u, 2, 4, Thx, ur, w/, r, &

RT = Retweet HT= Heard Through

Follow – Similar to Like in FB

#cpchat (principals)

#edchat (all teachers)

#pthat (parent-teacher)

#edtech (education

technology)

18VolunteerSpotTM, DOING GOOD just got easier.

Shrink your Links

http://bit.ly

Twitter Basics


• Start a Twitter Account for your School/PTA.• Short twitter handle + mascot photo • Encourage your parents & students to follow & follow back• Thank people constantly• It’s ok to ask questions (encouraged)• Don’t RT (Re-Tweet) w/o reading it & checking the link first• Always give credit! (i.e. via @PTAeditor or HT @VolunteerSpot)

• Include links when calling for volunteers, donations, membership & other actions

• Use Hashtags: #PTA #Back2School #GoCougars!

What to Tweet?


Thanks (and photos) of volunteers and their work Appreciation to teachers (dedicate a song on YouTube) Interesting local news, parenting & education content Legislative updates Calls to Action: Volunteer, Donate, Sign a Petition, Join More Thanks to volunteers and teachers Results of fundraisers & elections (e.g. # books sold at

book fair, # miles walked at walkathon, $ raised) Thanks to local businesses that sponsor events School news, meetings and events Sports scores

Examples


PLAN YOUR BOARDS | K - 5

• Educational Websites• Healthy Lunch & Snack Ideas• Class Party Ideas• School Fundraising Ideas• School Carnival Games• After School Activities• Spirit Wear Ideas• Homework Help• Parent Teacher Conferences• Local places for family fun We’re pinning PTA fun!

Pinterest/VolunteerSpot

PLAN YOUR BOARDS |6 - 12

• Scholarships & Grants• Teen Books• Rec/Youth Sports Club• Prom Fashions• Educational Apps• Volunteer Opportunities• Science Fair Ideas• School Clubs• Fundraising Sponsors• New Drivers Info.

We’re pinning PTA fun! Pinterest/VolunteerSpot

ACTIVITY: Real World Action

Get someone else to:• Tweet or RT “I Love my PTA”• Take and post a photo hugging

someone• Pledge to read to a child this

week• Pledge to help at school this year• Slip a note under our door “I love

my PTA” with team hashtag


10 minutes

#SLSAustin

ACTIVITY: Real World Action

What Worked?What Didn’t?Why?


RelevantGreater GoodSocialCreativeSpecificPersonal

Recruiting


Retention & Action


Organized & SpecificQuick & Ea$yInvolved in Planning F-t-F /Bring a FriendFunKeep Score

Recruit on Multiple Channels


!Overuse of any

channel gets ignored/ avoided -

especially email!

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions


Building the Community

http://www.facebook.com/CHSLions

http://www.twitter.com/CHSLions

Sample Social Media Strategy


When Where What

1 month before

• Publish URLs & Twitter hashtag on all materials (#EECarnival)

• Post: Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!

One – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which costume should I wear? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival


Sample Social Media Strategy

When Where What

Few days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Twitter #

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook

and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen

TodaysMeet.com• Social ambassador badges “I Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

Get Specific when Asking

New School Year…new ways to help! Can you garden, paint, or read? Please click here to see all the cool new committees and fun ways to help our kids!

Urgent: 5 Volunteers needed in the Cafeteria next week on Mon. and Tues. Please click here and choose a 50 min. shift.

Carnival volunteers needed for 10/14! Please signup today, don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk #Fun!


http://tiny.pw12ldj/

Make it Immediately Actionable


Online Sign Up Sheet Example

Online Signups For:CafeteriaConcessionsCarnivalsClass roomWorkroomLibrary

LiteracyTeacher ConferencesParties & SocialsBook fairs Walkathons & more!

FREE!

Make it Immediately Actionable


Volunteer Interest / Committee Picker Sign Up Sheet

CommitteePicker Example

• KEEP SCORE! Track hours and results and publicly recognize blog, facebook, YouTube, etc.

• Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.

• Ask for feedback & act on it!

• Send a Thank You Note! Simple, specific, sincere!

http://www.VolunteerSpot.com/ebooks

Recognize Volunteers

http://www.volunteerspot.com/ebooks

http://www.volunteerspot.com/ebooks

Recognize Volunteers

Social Media & Volunteers


Thanks to Chris Jarvis, @RealizedWorth

PARTICIPATION & RECOGNITION

Social Media Accelerates the Journey

Get Help!


Like the ideas, but don’t have time?

Create a position for a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

Lessons Learned

• Mistakes will happen• Think before you post & check the

sending account• Own up to your social media

mistakes• Turn what could be a glaring

negative into a glaring positive

THX 4 Making a Difference!


Thank you!!~ Karen

Pinterest.com/VolunteerSpot

Facebook.com/VolunteerSpot

@VolunteerSpot @VSpotMom

http://www.facebook.com/VolunteerSpot

http://www.facebook.com/VolunteerSpot

Save Time. Get More Parents Involved!Free and Easy Online Parent Coordination

Classroom helpers, PTA and fundraising volunteers, parent-teacher conferences, concessions, tournaments and more…


social media for ptas and ptos

Education

pinning pta

chris jarvis

examples volunteerspottm

amp

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