Social Media for Professional Development: Finance

for CFA Vancouver

By: Kemp Edmonds

j.mp/kempcfa

Choose your own adventure

Facebook Fired, Legal Expert WitnessPakistan’s First Social Media Company

Tweeting to a Job

No One is An Island

The Big Picture

Where are people spending all that time?

2012

Stay professional or stay private

There are risks.

Horace Dediu, former analyst, now blogger at Asymco, January 19th 2011

“The issue for the pros is that the institution of [financial] analysis risks

becoming de-professionalized. In the same way many jobs that took specialized skills

became commoditized by the use of new tools or access to information, the era of

DIY financial analysis is dawning.”

-FINRA Guidelines 2009

•Archive - All Communications•Supervise - Training, Policy and Procedure•Include Disclaimers - Recommended •Avoid Recommendations - Even Likes!

3 in 5 online investors are active social media users

-2009 Forrester Research Study

Financial Social Media Examples

60% of online investors are active social media users

Honesty Gets You Everywhere

Honesty Gets You Everywhere^itl

^

CTO OF NASA, KEMP

CTO OF NASA, KEMP

CTO OF NASA, KEMPkemp.com

Lesson 1: Express your interest(s)

Lesson 2: Demonstrate your expertise

Lesson 1: Express your interest(s)

Lesson 2: Demonstrate your expertise

Lesson 2: Demonstrate your expertise

Agenda

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?

?

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The Power of Positive Networking

The Power of Positive Networking

Make Real Connections

Lesson 1: Express your interest(s)

The Strength of Weak Ties

The Strength of Weak Ties

LinkedIn Answers

Lesson 2: Demonstrate your expertise

Focused Groups

- TO DO

• Complete your profile

• Ask two ?s answer one.

• 5 external invites

• 50 internal

• Join 5 Groups

• Connect with me :)

• Bonus: Recommendations

Twitter: What’s it good for?

An Information Flow

A Social Garden

The Language

• @ - public mention or reply

• # - hashtag; to group messages

• RT - Retweet: giving credit (via)

• D - DM: Direct Message - PRIVATE

• LISTS - Monitor a specified group

Serve your Audience

Be Helpful & Create Value

Don’t give up

New Learning Resources

StockTwits

- TO DO

• Search.Twitter.com

• Complete your profile

• Follow 100 people

• Remember your Garden

• Connect with me

• Bonus: Build a Few Lists

Facebook: Friends & Family

Facebook Advertising:

The New Billboards

Ever buy something in a bar?

- TO DO

• Makes a decision

• Enjoy it the way you like

• Try Ads - $5

• Add a few pages

• Don’t connect with me :)

• Bonus: Create a page.

Blogging

Writing

Find Blogs

What’s an RSS Feed?

Follow Blogs

An RSS Reader

Information Overload

- TO DO

• Google news/blog sites

• Setup a Google Reader

• Subscribe to 10 sites

• Use Technorati.com

• Check out Mashable.com

• kempedmonds.com RSS :)

• Bonus: Build a blog Create.

Develop Relationships - Long Term

Bridge the Digital Divide

What is Success?

• Are you learning new things? Finding new sources of information?

• Qualitative measures matter more in terms of human connections, learning and experience gained.

• Have you connected with someone you admire and met in real life?

• Developing meaningful connections?

One tool to rule them all

3 Ways to Get Started

1. Setup your accounts: Connect with fellow financial advisors. Stay away from financial discussions online. Don’t make recommendations

2. Post generic information: news items, interesting stories, information that matters to your target audience.

3. Combine: social networks with your newsletter and email campaigns. Include social links in your email signature.

Thank You

• The GuideBooks: mashable.com/guidebook

• The Role of Social Media in Financial Markets: j.mp/finmark

• This presentation is available now:j.mp/kempcfa

Special Thanks to Ken Wu