social media for photographers
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She Said, He Said Social Media Engagement Strategies To Grow Business by Shelby Sapusek and Jim RaffelTRANSCRIPT
She Said, He Said
Social Media Engagement Strategies To Grow Business
Shelby Sapusek and Jim Raffel
@ShelMKE and @raffel
Our Formula
Define your brand
Grow your audience
Execute your strategy
It's called New Media for a reason
• Experiment, experiment, experiment
• First presented March 2012
• Now launching a brand following the formula
• Will draw from our BTE lessons and other experiments throughout
Define your brandWhat problem do you solve?
Define your brandPeople Google their problems
Define your brandDemographics
Define your brandRevenue model
Grow your audienceAmplification
Grow your audienceGrow your subscriber lists
Grow your audienceonline / offline \ online
Grow your audienceonline / offline \ online
Grow your audienceSocial media
Execute your strategyAlways be marketing
Execute your strategyRaving fans
Execute your strategyContent creation
Execute your strategySEO and analytics
Execute your strategyCollaboration
Reviewing the Formula
In the course of executing your strategy
you may find you need to re-define your brand
in order to continue to grow your audience
and/or find new audiences
A Case Study in social media use
for photography
Josephiney Photography
www.josephineyphotography.com
Social Media NetworksFacebook
Why We Like Her
She takes amazing photos.
Why We Like Her
She tells you the back story of photos.
Why We Like Her
She does some wonderful studio
staging and shares sneak
peeks during the editing sessions.
Why We Like Her
She shares the entire photo
session when she’s done.
Why We Like Her
She shares behind the scenes shots.
Why We Like Her
She has a v-log that’s posted on Fridays.
Why We Like Her
And her own personal recipes …
Why We Like Her
She could be a food photographer too.
Why We Like Her
She shares her personal life.
Why We Like Her
She shares her personal life.
Why We Like Her
She has a grumpy cat.
Why We Like Her
Her work is great.
She shares the processes.
She shares other passions.
She keeps it real.
Finding Shelby and Jim
Twitter: @ShelMKE and @raffel
Twitter Chat: 8 p.m. Central Follow #shehechat hashtag
Website: SheHeMedia.com