social media for main street usa

www.dennisjsmith.com

Social Media For

Main Street USA

Dennis J. Smith

Social Media ForMain Street USA

Lives in Caldwell, Idaho Self-Published Author Amazon Bestseller Social Media Talk on BTR Public Speaker and Webinar

Presenter Social Media and WordPress

Trainer Winner of Top 50 Authors in

Idaho Award 2011 On Facebook and Twitter since

2007

Dennis J. Smithhttp://www.dennisjsmith.com

Why Social Media?

Can be less expensive than traditional marketing (i.e. TV, Newspaper) Connect with your customers and build relationships with them. Meet other business owners (Chamber of Commerce Fan Page), LIZ,

Urban Liaison Magazine and more. Business groups, Communities and Fan Pages on Facebook, Goggle+

and LinkedIn. Run Highly Targeted affordable Ads! Reach local customers and millions of others outside your local area. Because other businesses are already on social media. Don’t get left

out!



Social Media By The Numbers Studies show that nearly 80 percent of US internet users spend time on

blogs and sites like Facebook and Twitter. Facebook has more than 1 billion active users worldwide. More than 50

percent are logged on to Facebook in any given day. 154 million US Facebook users.

Idaho – 780,000 Meridian – 34,000 Boise – 192,000 Boise – 240,000 within 25 and 340,000 within 50 miles

Close to 40 percent of social media users access social media content from their mobile phone. Facebook has 425 million mobile Monthly Active Users, out of 845 million monthly active users across all platforms.

56 percent of mobile users most value the GPS capabilities of their smartphone. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile

audience of prospects.

Sources: Facebook Stats, Facebook Ads, Hubspot.com, Nielsen.com,, SocialBakers.com

Social Media For Main Street USA


Top Social Media Sites

Facebook Google+ Twitter Pinterest LinkedIn



Facebook

Benefits of Facebook Free – It doesn’t cost you a dime to be on

Facebook Connect with your customers Create Business or Product Fan Pages Sell your merchandise right from Facebook Let your customers leave reviews Let customers discuss your products Build a relationship with your customers Highlight employees, best sales person, customers, product Share product video and other promo materials with your customers Announce new product or sales to your Facebook followers first Research your competitors Announce job openings – your best customers could make great

employees Facebook Ads – Target your audience, over 800 million users on

Facebook.



Facebook Page and Personal Profile



Facebook Fan Pages


Fan Pages Are Free! Even custom pages can be free! Might cost to host custom

pages. Facebook users can set up as many fan pages as they want. Great way to promote a business, product, political campaign,

organization and more! Page Features - Facebook Insights, Promote a Post, Schedule

Post, Facebook Ads, Promote Page, Invite Friends, Messages, Apps.

Fan Pages can be customized many different ways to add more functionality to your page.


Tool to create custom Facebook Fan Pages


Pagemodo Free for limited features, $6.25 to $33.25 per month www.pagemodo.com

Heyo – Formerly Lujure Free for limited features, $30 per month www.heyo.com

ShortStack Free for limited features, $30 to $300 per month www.shortstack.com

FanBridge $5.99 to $49.99 per month www.fanbridge.com

Wix Free with Premium Plans available at monthly fee www.wix.com/facebook/templates


http://www.pagemodo.com/

http://www.heyo.com/

http://www.shortstack.com/

http://www.fanbridge.com/

http://www.wix.com/facebook/templates

Custom Fan Pages


IFRAME apps on Facebook allow you to integrate others web pages into your Facebook Fan Page.

Add Forms Display Twitter Feed Show Pinterest Pinboards Display PDF’s Add Shopping carts with ShopTab

and Ecwid


Get More Likes!



Post Status Update (Use #hashtags) Ask Questions to start engagement Post a Video (Vine, Instagram) Post a Photo (Instagram) Add Facebook Like Box Invite friends to like page Link to Twitter Offline Marketing Facebook Ads

*Instagram now has 130 million monthly active users. Source: Mashable

Pinterest


Why Pinterest? Fastest growing social networking site Popular with females Pinterest is most popular with women aged between 25 and 35 Create Promotional campaigns to get others to “Pin” and share your

product Driving lots of traffic to websites Very visual – Users “Pin” items to a board(s) that looks like a

checkerboard of photos. Simple to learn Business account - http://business.pinterest.com


Twitter

Benefits of Twitter Promote your business in 140 characters or less Follow your suppliers Research competitors Search for positive or negative Tweets Connect with others in your industry Promote your upcoming sales or new product Promote special offers to Twitter followers Send out links where to purchase your product 100 million users



Google+

Why use Google+? Launched in September of 2011! It’s ran by the world’s largest search engine

company Hangout with customers via video chat More control over who you share with Use “Sparks” to search specific topics 235 active million users

Things to keep in mind with Google+: Very Basic Business Pages No Ads Not as many users as Facebook, Twitter Have to learn how Google+ works



Google+



Google+ Business Page



LinkedIn

Why use LinkedIn? Connect with other business owners Hire new employees Business groups on LinkedIn Create a Company Page LinkedIn Ads to promote your business 34 million users



WordPress

Why use WordPress? Inexpensive website solution. Less than $20 dollars a month! Your own domain name I.E. http://www.mybusiness.com Easier to set-up and maintain than a standard website Optimizes well with Google to get better search results Great way to promote your businesses products Sell your product right from your website without expensive

software Set-up newsletter to maintain contact with your customers and

notify them when you have new product or sale. Blog post can automatically post to Facebook, Twitter, LinkedIn

and many other social media sites. Over 57 million sites are using WordPress around the world!



WordPress Website



YouTube

Why YouTube?

Video ranks high in Google Searches Create and upload product video or even short commercials Great way to promote your business Videos can be shared to Facebook, Twitter, Google+ and other social

media sites Share ad revenue with Google

Tools Any Video Camera or Flip Cam Windows Live Movie Maker – From Microsoft or

any other video editing software will do.



http://explore.live.com/windows-live-movie-maker

Social Media Tips Post on a regular schedule(1-3 times a day) Post during peak times

Best time to post is 10am to 4pm with concentrations from 8am to 11am Thursday, Friday and holidays are the best days to post

Post relevant information Post photos and video (Instagram and Vine) Post as your Fan Page Share! Share! Share! Encourage others to Share! Respond to your customers Be genuine and be yourself! Don’t use all CAP! Don’t make spelling or grammar errors Have fun with it!



Reminders

Keep same look and feel across all platforms Keep your content fresh. Google likes fresh content! Use social media management tools like HootSuite, RSS feeds sparingly

or not at all Monitor your pages for comments and respond Check your Facebook Insights (Fan Page Statistics) Keep up on social media. It’s always changing!



Resources

GreenHostUSA.com – WordPress and Website Hosting Problogger.net – Blogging resources Copyblogger.com – Online marketing advice MariSmith.com – Social Media Expert DennisJSmith.com – Social Media News, Advice and Information SocialMediaExaminer.com – Social Media News Mashable.com/social-media – Social Media News Google and Bing – Search Engines http://blog.nielsen.com/nielsenwire/social/

The Social Media Report - Q3 2011 https://www.facebook.com/advertising/ - Facebook Ads



Service Offered Custom Facebook Fan Page and Google Business Page Creation Facebook, Twitter, Google+ and Social Media Tutoring Social Media Consulting Social Media Management Online Tutoring WordPress Website Set-Up and Hosting Website Hosting



Hangouts with Dennis



LIMITED TIME OFFEREXPIRES July 1st, 2013

Live Learning via Google+ Video Hangouts

1-Hour 2 times a month for 6-months

Convenient days and times

Recorded for those who miss live hangout

Pay as you Go options available

FREE – Signed copy of my book for those who sign-up today!

http://bit.ly/socialmediahangouts - Social Media Hangouts

http://bit.ly/WordPressHangouts - WordPress Hangouts

$125.00Less than $21 a month!

http://bit.ly/socialmediahangouts

http://bit.ly/socialmediahangouts

http://bit.ly/WordPressHangouts

http://bit.ly/WordPressHangouts

Questions



Contact Dennis

dennisjsmith.comgreenhostusa.com

[email protected]

Find Dennis and up-to-date information on Facebook at: http://www.facebook.com/SocialMediaBook

http://www.facebook.com/socialmediawriter Twitter

http://www.tweet.ignitehost.net LinkedIn

http://www.in.ignitehost.net Blog

http://www.dennisjsmith.com YouTube

http://www.youtube.com/djsmithidaho Mobile Phone

208-440-2678


© 2013 Dennis J. SmithSlides, PDF or any other training material may not be distributed without written or electronic permission of Dennis J. Smith .


http://www.dennisjsmith.com/

http://www.greenhostusa.com/

mailto:[email protected]?subject=Questions

http://www.facebook.com/SocialMediaBook

http://www.facebook.com/socialmediawriter

http://www.tweet.ignitehost.net/

http://www.in.ignitehost.net/

http://www.dennisjsmith.com/

http://www.youtube.com/djsmithidaho

social media for main street usa

Self Improvement