social media for journalists
DESCRIPTION
How blogging, Twitter and Facebook can help connect you with your audienceTRANSCRIPT
Social media for journalists
How blogging, Twitter and Facebook can help connect you with your audience
From tweet to print
From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
• Local blogger poststo TwitPic. How do we get him involved?
Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
• Mayor Setti Warren calls Reibman, andthe snow is removed
Case study #2
“Yes we do censorreader comments.
“We’ll continue to.”
Case study #2
• “Norton Street” comments onurban-design issues
Case study #2
• “Norton Street” comments onurban-design issues
• Reveals himself to be Jonathan Hopkins, an architecture student
Case study #2
• “Norton Street” comments onurban-design issues
• Reveals himself to be Jonathan Hopkins, an architecture student
• NHI’s Paul Bass accompanies Hopkins on walking tour of city
Case study #3
SeeClickFix: Your local assignment desk?
Case study #3
New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”
Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
• Business ownerpledges to workwith community
Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
• Business ownerpledges to workwith community
• NHI story generates another 24 comments from readers
Closing thoughts
• You need to be where your readers are– Facebook– Twitter– YouTube– Flickr
Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed
– Let readers hear the voice of individual reporters and editors
– Social media are more about listening than broadcasting
– Encourage audience participation: story ideas, photos and videos
Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed• Think of your Web site as a hub
– Use your site to push readers out to your social-networking places
– Use your social-networking places to pull readers in to your main site
Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed• Think of your Web site as a hub
• YOU ARE THE EXPERTS. What is working best for your news organization?
(cc) By Dan KennedyFebruary 4, 2010
Some rights reservedCreative Commons license online at:
www.dankennedy.net
Northeastern UniversityBoston, MA 02115