Creating a Social Media Strategy for Interior Design Professionals

Denver Merchandise MartMonday, March 7, 2011

Kim Mears mears:CONSULTING

a digital marketing agency

Social Media has completely changed the way we communicate with our

colleagues & clients

Today’s Marketing Myths

If I shout loud enough they will listen

Build it and they will come

“I have 20 years of experience, don’t they KNOW that?”

How Do Clients Find You?

Almighty Google

Find a Niche? Become an Expert

Warm & Cozy Rustic Modern Interior

Design

LinkedIn, the Virtual Business Card

LinkedIn Profile

Linkedin Applications

Linkedin = Professional Development

How are you connected?

How are you connected Part 2

(Letters of) Recommendation

Business Promotion

Facebook

• 500+ million users

• More than 900,000 local businesses have active Fan Pages on Facebook

• The fastest growing demographic on Facebook is women 45-55 years old.

Facebook = Community

Facebook = Professional Development

Facebook = Clients

Twitter? Really?... REALLY!

Twitter for Research

Twitter for Trends

What’s Coming/What’s Here?

o Geo-tagging or Geo-location- Foursquare, Facebook Places

o Mobile Computing- 59% of adults now access the internet

wirelesslyusing a laptop or cell phone

o Photo and Video Sharing- YouTube is #2 behind Google as the world’slargest search engine

Next Steps?

o Take the plunge...o Create a strategy – what is your niche,

who do you want to reach, why?o Get help if you need it!

THANK YOU!

Kim MearsMears Consulting, LLC303.564.0494www.mearsconsulting.comfacebook.com/mearsconsultingtwitter.com/kimontheflylinkedin.com/in/kimhughesmears