social media for health: what do you need to know?
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Social Media for Health What do you need to know?
Senior Research Fellow, Health and Biomedical Informatics Centre,
The University of Melbourne
HISA VIC AGM, 18 June 2014
What is it? Health science meets social science
Whos doing it? who isnt ?
Consumers sharing their own health information on social media 47% with doctors
43% with hospitals
38% with a health insurance company
32% with a drug company
30% with peers
31% of health care professionals using social media for professional networking
26% of hospitals participating in social media
[2013 US data summary]
Whats it good for? Big health
More available, shared & tailored information
New levels of support
Wider access & accessibility
Broader faster surveillance
Does it work, and how well? It depends.
Does it draw on biopsychosocial models of health?
Is it scalable, sustainable, safe and secure?
Can it operate across multiple devices & systems?
Is it driven by an active community of participants?
Does it use metrics / analytics that measure what matters?
What do we know?
Our expert presenters:
Mr Mark Merolli, PhD researcher Health and Biomedical Informatics Centre
Dr Greg Wadley, Research Fellow & Dr Wally Smith, Senior Lecturer
Dept of Computing & Information Systems
Ms Kayla Heffernan, Masters student Dept of Computing & Information Systems
Dr Marie Bismark, Senior Research Fellow
& Ms Jen Morris, Research Assistant School of Global & Population Health
Your questions and comments
What do YOU need to know about social media
OMG image credit: http://insuremekevin.com/2012/11/14/healthcares-use-of-social-media-in-sacramento-smcsac/
Pharma image credit: http://worldofdtcmarketing.com/patients-use-of-social-media-for-health/focus-on-patients/ Grajales III, Francisco Jose, Samuel Sheps, Kendall Ho, Helen Novak-Lauscher, and Gunther
Eysenbach. "Social media: a review and tutorial of applications in medicine and health care." Journal of medical Internet research 16, no. 2 (2014): e13.
Honigman, B. 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry . URL: http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
Moorhead, S. Anne, Diane E. Hazlett, Laura Harrison, Jennifer K. Carroll, Anthea Irwin, and Ciska Hoving. "A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication."Journal of medical Internet research 15, no. 4 (2013).
PWC Health Research Institute. Social media likes healthcare. URL: http://download.pwc.com/ie/pubs/2012_social_media_likes_healthcare.pdf
Young, Sean D., Ian W. Holloway, and Dallas Swendeman. "Incorporating guidelines for use of mobile technologies in health research and practice." International health (2014): ihu019.