social media for health: what do you need to know?

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  • Social Media for Health What do you need to know?

    Kathleen Gray

    Senior Research Fellow, Health and Biomedical Informatics Centre,

    The University of Melbourne

    HISA VIC AGM, 18 June 2014

  • What is it? Health science meets social science

  • Whos doing it? who isnt ?

    Consumers sharing their own health information on social media 47% with doctors

    43% with hospitals

    38% with a health insurance company

    32% with a drug company

    30% with peers

    31% of health care professionals using social media for professional networking

    26% of hospitals participating in social media

    [2013 US data summary]

  • Whats it good for? Big health

    More available, shared & tailored information

    Increased interactions

    New levels of support

    Wider access & accessibility

    Broader faster surveillance

  • Does it work, and how well? It depends.

    Does it draw on biopsychosocial models of health?

    Is it scalable, sustainable, safe and secure?

    Can it operate across multiple devices & systems?

    Is it driven by an active community of participants?

    Does it use metrics / analytics that measure what matters?

  • What do we know?

    Our expert presenters:

    Mr Mark Merolli, PhD researcher Health and Biomedical Informatics Centre

    Dr Greg Wadley, Research Fellow & Dr Wally Smith, Senior Lecturer

    Dept of Computing & Information Systems

    Ms Kayla Heffernan, Masters student Dept of Computing & Information Systems

    Dr Marie Bismark, Senior Research Fellow

    & Ms Jen Morris, Research Assistant School of Global & Population Health

    Your questions and comments

    What do YOU need to know about social media

    for health?



  • Sources

    OMG image credit:

    Pharma image credit: Grajales III, Francisco Jose, Samuel Sheps, Kendall Ho, Helen Novak-Lauscher, and Gunther

    Eysenbach. "Social media: a review and tutorial of applications in medicine and health care." Journal of medical Internet research 16, no. 2 (2014): e13.

    Honigman, B. 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry . URL:

    Moorhead, S. Anne, Diane E. Hazlett, Laura Harrison, Jennifer K. Carroll, Anthea Irwin, and Ciska Hoving. "A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication."Journal of medical Internet research 15, no. 4 (2013).

    PWC Health Research Institute. Social media likes healthcare. URL:

    Young, Sean D., Ian W. Holloway, and Dallas Swendeman. "Incorporating guidelines for use of mobile technologies in health research and practice." International health (2014): ihu019.