social media for entrepreneurs by amber mac

Friday, July 27, 2012

Circa - 1970s

PET - 1970sWidth 16 1/2” Weight 44 Pounds

Original computer, the PET, had 8K internal memory.Friday, July 27, 2012

Amber Dawn MacArthurBorn: Charlottetown, PEI

Circa - 1970s

Wikipedia lists my birthday year as 1976 (not quite right!).

Circa - 1970s

The Past - Circa 1986

First “Brick” sold for $3995, that’s equal to $19,300 today

Dunstaffnage Elementary School

“We have been broke, but we’ve never been poor.” My Dad

Circa 1981

In 1997, sixdegrees.com launches one of first social networks.

Circa 1990’s

In 1997, sixdegrees.com launches one of first social networks.

Circa 1990’s

Marissa Mayer started at Google in 1999 as employee #20.

Circa 1999-2005

The NEW iPad Weight 1.3 pounds

Today - 2012

69% use in bedroom42% use in kitchen20% (of men) use in bathroom

21% of iPad users use the Apple tablet for business - Gigaom.

7 Steps to Success

1. Be Out Front

Blendtec sales increased 500% in first six months of campaign.

1. Be Out Front

Blendtec sales increased 500% in first six months of campaign.

1. Advice from a Social CEO

Adapt to social media trends, but be prepared to pivot.

1. Advice from a Social CEO

Adapt to social media trends, but be prepared to pivot.

2. Timing is EverythingBad Timing

There is no more news cycle, just a 24-7 stream of info.

2. Timing is EverythingGood Timing

#gettingslizzard turns into a Twitter fundraiser

3. Social media for social good

Chipotle Cultivate

Foundation

Responsibility fuels outperformance because it is risk management - ecopreneurist.com

3. Social media for social good

Chipotle Cultivate

Foundation

Responsibility fuels outperformance because it is risk management - ecopreneurist.com

4. Choose the Right Tools

“Fancy Hands is a fancy way to outsource”

4. Choose the Right Tools

“Fancy Hands is a fancy way to outsource”

Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics

FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012

1. Fill blank box

2. Use photos/videos

1. Fill blank box

2. Use photos/videos

3. Make a calendar

Tools: TWITTERTwitter - 465M accounts (2012)

8am-7pm tweets receive 30% higher engagement - buddymedia.com

Tools: TWITTERTwitter - 465M accounts (2012)

8am-7pm tweets receive 30% higher engagement - buddymedia.com

Tell your story

Follow your competition

Connect with influencers

Be a thought leader

Help others, often

Tools: WEBSITEYour Homebase on the Web

For many, your online reputation starts on your site.

5. Listen Well

BBC reports UBG cost airline $180M in lost revenue.

5. Listen Well

BBC reports UBG cost airline $180M in lost revenue.

6. Have Fun

Build your social loyalty from the inside out.

6. Have Fun

7. Watch Trends

GamificationThe Email Game

Social gaming revenue to reach $6.2B in 2012 - VatorNews

GamificationThe Email Game

Social gaming revenue to reach $6.2B in 2012 - VatorNews

Virtual ScrapboardsPinning Your Favourite Things

Pinterest is third most popular social network (17.8M users Feb 2012)

50% of Pinterest users are parents - bizjournals.com

PinterestPinterest for “Pinternal” Communications

SceneTapFacial Recognition

Facial recognition reveals real-time people traffic.

SceneTapFacial Recognition

Facial recognition reveals real-time people traffic.

CardMunch & YammerSmart(er) Networking

"Regular users at LG estimate Yammer saves them approximately three hours per week by getting quicker answers, developing solutions faster, and more effectively connecting with colleagues."

Laurence Smith, VP of Global Learning and Development, LG Electronics

Crowdfunding

$2.8B will be raised using crowdfunding in 2012 - Massolution

99% Invisible - changing public radio funding

Crowdfunding

$2.8B will be raised using crowdfunding in 2012 - Massolution

99% Invisible - changing public radio funding

Samsung Touch Window

Smart Appliances

The social experience will be in everything we touch.

Samsung Touch Window

Smart Appliances

The social experience will be in everything we touch.

SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?

[email protected]

twitter.com/ambermac

MY BOOK: Power Friending (Amazon.ca)

powerfriending.com

social media for entrepreneurs by amber mac

Technology