social media for dental practices
TRANSCRIPT
© 2010 Site-Seeker, Inc.www.site-seeker.com
Andrea Hewlett
Internet Marketing Strategist
Site-Seeker, Inc. \\
Dan Salamone
Marketing & Communication Coordinator
Site-Seeker, Inc. \\
Understanding Social MediaFor Dental Practices
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Founded in 2003
• Corporate Office in Upstate NY• Offices in Bloomfield CT, Rochester, NY, New Jersey
• Employs 20 in CNY, CT, NJ, MA, VA
• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics
Who are we?
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Fast Track 50 of CNY
2007 2008 2009
3 4 2
MV Chamber of Commerce
Top 3
2009 Business of the Year
B2B Twitterer of the Year
@KatieHoke
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We hear it everywhere…
Social Media
“Social Media is, at its most basic sense, a shift in how people discover, read, and share news
and information and content. It's a fusion of sociology and technology, transforming
monologue (one to many) into dialog (many to many.)”
-Brian Solis
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Why is Social Media Important?
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© 2009 Site-Seeker, Inc.
1. Community Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Patient Acquisition
Social Media is:
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Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST
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© 2010 Site-Seeker, Inc.www.site-seeker.com
Top Insights:
1) The 35-54 year old demo is growing fastest• 276.4% growth rate
2) The 55+ demo is second • 194.3% growth rate
3) The 25-34 year old demo doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Creating your Facebook page:
• Identify your objectives
• Practice presence
• New patient acquisition
• Patient loyalty
• Who will view your page?
• What do you want your page to say about you?
• How will you engage your audience
• Refer a Friend, Appointment Requests, Community Service, and Education
© 2010 Site-Seeker, Inc.www.site-seeker.com
What is a Facebook fan?
• According to Facebook:
• average fan becomes a fan of 4 pages each month.
• Free way to advertise your company or product
• A great way to engage users through promotions and contests.
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
Tips for a successful page:
• Make your business hours, location, and phone numbers always accessible
• Encourage your “fans” to interact by commenting on their visit and experience
• Sponsor fun events in the office that make your patient want to encourage others to attend
• Allow patients to ask questions- RESPOND to help alleviate fears and concerns
• Include pictures of the office
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
What Can Facebook do for your practice?
• Build a Fan base
• Promotes you as the “Expert”
• Attract New Patients
• Receive Patient Feedback
• Create Relationships with your Patients
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© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
Local Search - Summary
• Free
• Easy
• Trackable
• Gets you there with little to no effort
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Online Reputation Management
Personal Reviews
• Google Places• Yelp!• Healthgrades• Wellness
Relax! Manage them, don’t react!
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© 2010 Site-Seeker, Inc.www.site-seeker.com
Video is quickly becoming as widespread a content medium online as text!
2: The second largest Search Engine in the world (behind Google)
24 Hours: The amount of video uploaded to YouTube every minute.
1,000 Years: The amount of time it would take to watch every video on YouTube.
100 Million: The amount of YouTube videos watched everyday.
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© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
Monitor Successes
Is this your target audience?
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© 2010 Site-Seeker, Inc.www.site-seeker.com
Establishing Credibility with Social Media
Become the Expert
Create Accounts (Name Claim)
Grow Networks
Create Content
Distribute Content
Participate in Discussion
Lead Discussion
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© 2010 Site-Seeker, Inc.www.site-seeker.com
How to Distribute Your BlogEmail Campaign
Other Blogs
Social Bookmarking Sites
Other (links)…
Blog Posts
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Wordpress.com vs. Wordpress.org
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Wordpress.com
• Free and Easy to Use
• All setups and upgrades are done by the program
• Extra traffic from blogs of the day and tags
• Easy to find similar bloggers through tags
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2010 Site-Seeker, Inc.www.site-seeker.com
How will you measure the effectiveness of your website?
• Increased visitors to the site
• New patient appointment requests
• Patient referrals
• Phone Calls
Establish Baseline & Benchmarks
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What happens when you bring it all together?
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This does not happen overnight
Consistent and regular participation
brought traction and growth
over time.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Understanding Social MediaFor Dental Practices
Thank You!
Andrea Hewlett
Internet Marketing Strategist
Site-Seeker, Inc. \\
Dan Salamone
Marketing & Communication Coordinator
Site-Seeker, Inc. \\