Social Media Extravaganza!

Today’s Facilitators

Dana Allen-Greil @danamuses

Jennifer Poleon @ohiofoodlovers

Phillippa Pitts @tertiarysource

Margaret Sternbergh @margienchargie

Jessica Warchall @je321ss

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Year in review!

10. #TheDress

9. talking to ourselves

8. Friendly competition

7. Social Becomes Physical

6. Hacking Social for Exhibits#InstaManRay@Instamanray2015

5. Working w/ Influencers#EmptyMet (apr. 2013)

#EmptyTate (Dec. 2014)

#MFAHafterhours(Sept. 2015)

#EmptyROM (Jul. 2015)

#EmptyArtAndPortraits (Jul. 2015)

#EmptyTCM (Dec. 2014) #EmptyMuseumOfTheBigBend (Sep. 2015)

#EmptyLouvre (Sept. 2014)

4. Oh, Snap

3. Live Social Video Streams

2. Social Media for Social justice

#LoveWins

#blacklivesmatter

1. Global Social Collaborations

<< Dana to do >>

● 2825 Participants● 77 Countries● 600,000 Tweets● 237 Million views

● 1079 Participants● 51 Countries● 44,000 Tweets● 63 Million views

Breakout!

Breakout Topics

1. Making a bigger splash: Collaborating with other institutions

2. Content strategy: What are we trying to achieve?

3. Are we REALLY reaching new audiences?

4. Using social media for social change

Things to Listen For...

● Opportunities to collaborate after the conference

● Resources to share

● Specific solutions or successes

Recap!

Takeaways

Making a splash: Collaborating with other institutions

● Use the International Museum Social Media Managers Facebook group to suggest ideas for collaboration (not just troubleshooting)

● #ArtMadness as good example of cross-institution collaboration

● How can we capture the energy of shared campaigns and build on it?

● Why aren’t we talking to each other on a regular Monday, not just big events like #MuseumWeek

● Help each other by sharing strategy and successful arguments made in your institution

Takeaways

Content strategy: What are we really trying to achieve?

● Difficult balance between transactional/marketing content (with calls to action) vs. “content content” information about your collections

● Talking about yourself & your collections vs. talking about your topic, more broadly

● “Bullhorn or bandaid”?● What *IS* content?● The problem of too much content; how to

triage priorities and not overwhelm your audience

● For other orgs: The problem of not enough content

● Challenge of developing strategy and goals, understanding your audiences on each platform

● Sharing “engagement” metrics, comparing call-to-action vs. other kind

Takeaways

Are we REALLY reaching new audiences?

● What is a “new audience”? What is the measureable outcome?○ New to this kind of program vs. new to

the museum overall?○ New website visitor ?

● Working with influencers○ Ex. of museum staffer Vine account

getting a million views vs. museum account

● How do you reach teens?○ How do you stay nimble so you can be

on the platform they’re (still) using before they move on to the next thing

● Problem of analytics○ (Lack of) Integration of social media

contacts with customer relationship management system

● Selfie stations as visual representation of your audience

● Solution: Umble is an opt-in platform to help you understand your audience

Takeaways

Social media for social changeProblems:

● Institutional policies: Are we even allowed to talk about these issues?

● Line between education vs. activism?● Collections with problematic images & histories...

what do you do with these?● There is no neutral stance● How can we channel this energy into real, systemic

change at our institutions?○ Avoiding “gloss”; being authentic; not just

doing it for the likes

Solutions:

● How can we invite community to offer interpretations, take a stand (even if the museum can’t)? ○ Can you offer your platform to amplify voices?

e.g., Twitter takeovers● Can we use hashtags that are supportive and not

supplantive?● Craft a compelling argument about why you have a

stake and a role in this issue or discussion○ Make sure it is mission-related

● Can we offer a lens to look at each others’ collections, fill in each others’ gaps, and create partnerships so we can do more together?