social media: engaging a mobile audience | adam dince

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  • Meet the PanelJennifer ZickCMO, Salesforce Practice, PwC@JenniferZick

    Perrie FinsandGlobal Social Media Manager, Medtronic@PerrieFinsand

    Joel CarlsonSocial Media Lead, TopRank Online Mktg@JoelECarlson

    Cassandra BaileyPresident and CEO, Slice Communications@cassapedia

    Adam DinceDirector of Earned Media, Deluxe Corp.@AdamDince

  • Social Media & Legacy Web Systems:How to win in the short-termAdamDinceDirector of Earned Media, Deluxe Corp.@adamdince

  • Social Is Mobile@adamdince2/3 of mobile users access social networks from devicesMediaBistro.com

  • New Mobile Networks Abound@adamdince

  • Traditional Social Networks Have Gone Mobile@adamdince

  • Yet Most Our Sites Are Technical Dinosaurs@adamdincehttp://blog.smallbusinessadvocate.com/

  • We Can Start Taking Small Steps Towards Mobile Friendly@adamdince

  • Mobile KPIs:Identifying and measuring within social channelsCassandraBaileyPresident and CEO, Slice Communications@cassapedia

  • @cassapediaSource: http://www.businessinsider.com/social-media-advertising-industry-future-2014-11

  • Mobile-social advertising will pass non-mobile social advertising THIS YEAR.@cassapedia

  • 25 50% of Facebook mobile ad dollars are aimed at app downloads.@cassapedia

  • @cassapedia

  • @cassapedia

  • Social Media Engagement Behaviors of Mobile UsersJoelCarlsonSocial Media Lead, TopRank Online Marketing@JoelECarlson

  • Social Media Engagement Behaviors of Mobile Users90% aged 18-24 consider mobile device as a central part of everyday life. ExactTarget: 2014 Mobile Behavior Report @JoelECarlson

  • 90% aged 18-24 consider mobile device as a central part of everyday life.65% of tablet owners watch TV and simultaneously interact with their tablets at least once a day60% or so of social media time is spent not on desktop computers but on smartphones and tablets.- Business Insider (9/29/14) Social Media Engagement Behaviors of Mobile Users@JoelECarlson

  • Only 53% interact with brands on their mobile via social media while a full 46% outright believe brands dont provide worthwhile content on social media. ExactTarget: 2014 Mobile Behavior ReportSocial Media Engagement Behaviors of Mobile Users@JoelECarlson

  • 90% aged 18-24 consider mobile device as a central part of everyday life.Mobile users who click social links overwhelmingly have that app installed (66% 75% of the time) and as most of us know from our own experience expect an in-app experience, not a web login form. Pure Oxygen Labs

    Social Media Engagement Behaviors of Mobile Users@JoelECarlson

  • 90% aged 18-24 consider mobile device as a central part of everyday life.Know your audienceProvide content that conveys the brands personalityProvide an experience thats seamless, simple and worthwhileLess is moreRecipe for social media successSocial Media Engagement Behaviors of Mobile Users@JoelECarlson

  • The implications of mobile on social media operations:Policy, Process and PlatformPerrieFinsandGlobal Social Media Manager, Medtronic@PerrieFinsand

  • The implications of mobile on social media operations: PolicyEmployeesExecutives and senior leadersMDT networkDaily Global Social Media ScanCertain apps off-limits

    @PerrieFinsand

  • The implications of mobile on social media operations: ProcessComms reviewLegal & Reg, Med ReviewScreenshotsEmail vs. Text

    @PerrieFinsand

  • The implications of mobile on social media operations: PlatformLimited resourcesMobile AppSSO@PerrieFinsand

  • Lets ChatJennifer ZickCMO, Salesforce Practice, PwC@JenniferZick

    Perrie FinsandGlobal Social Media Manager, Medtronic@PerrieFinsand

    Joel CarlsonSocial Media Lead, TopRank Online Mktg@JoelECarlson

    Cassandra BaileyPresident and CEO, Slice Communications@cassapedia

    Adam DinceDirector of Earned Media, Deluxe Corp.@AdamDince

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    **Mobile implications to social mediaReal life storiesHow mobile has effected our social policySelecting a management toolResources**