Social Media Demystified

A Presentation by Danielle A. Jones

y R U here?

This is y I am here...

Social Media...

38,000,000 purchase bc of it

59% of Internet users use it

95% of babies exposed in first year

52m iPads sold since 2010

40% Internet penetration in TT

Let's Learn from a PROhttp://www.youtube.com/watch?v=QzZyUaQvpdc

Social Media Defined :

   “Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/

viewed by www users.

Social media defines web 2.0 – which gives users what they want, when they want it

and in a variety of ways.”  

Jones, 2010 danijones98.wordpress.com

Fastest growing segment on social

media....

Social Media Growth

2010 Global Growth: http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related

Local growth? Ask TSTT/ Flow OR ask your kids & neighbours

Why Blog?Free

Targeted

Talk to audience without filter

Increase SEO

Expected

"A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997

One thing to remember is that blogs are so

much more than just text. What Southwest does best is mix up

their media. They use written articles, videos,

photos, polls and surveys to capture the interest of their many

readers. They often lead with images to draw in

the reader, a great strategy for any business blog

DAJ's Blogging Tips for Business

(Nike Already trade marked Just Do It)

Be personal

Be engaging

Listen...

tag & anchoryour messages

(keywords)

Link it, like it, Tweet it, Feed it

World's 2nd Largest Search Engine

You Tube Tips

• NOT an ad channel…unless Ur Ads are like Volkswagon

• Cool = Young. Good = All ages• Give them a reason to come back• Give them a reason to make their own video

Invest for success & showcase your customersLink to your Facebook/ Blog/ Call to action Encourage investor stories FROM customers

User applicable and user generated content on multiple customized channels.

http://m.youtube.com/#/watch?v=-mrIGysYHOg

I love

Analytics

I love

Privacy Settings (images from 33 rockers)

I love

For cheap & simple geotargetted ads

I love

For Apps and MOBILE Apps

Can Social Media Work for Business

• Harvard Business Review July/Aug 2011:

• Predictive Practitioner• Creative Experimenter• Social Media Champion• Social Media

Transformer

Predictive Practitioner

Businesses seeking to avoid uncertainty & to deliver results that can be measured with established tools: – Sales– awareness/

engagement– Increase on Social

Media Following

Tied to existing activities to engage

new audiencesSchools' Parang live feed = 800 new fans

Eye for energy = 300% growth in page and image gallery

Tagging & supporting CSR activities

Simple page has a reach of > 50k

Social Media Champion

This involves initiatives designed for predictable results but involves risk.

Has dedicated social media resources who coordinate and manage social media projects

Usually multiplatform.

Gives customers/ public a voice.

Risks of Being a Social Media Champion

FansPolicy CreationBackfiringConstant focus on the future

No experienceNo CredibilityNo product

No customers

Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success

Creative Experimenter: NOTHING TO LOSE

Customer you tube contest

Information sharing

Random thoughts

Partnering with bloggers

Be bold with Calls to Action on Facebook.

Ask and you Shall Receive.

xx

x

xMOBILE

PLATFORMS

y mobile is a game changer

Customers reach has more than tripled

Ability to share on the move

Inexpensive but effective ESP. When combined with location marketing

mobiles will soon be payment devices

Have a business? Have an app

In Summary

• http://www.youtube.com/watch?v=3SuNx0UrnEo&NR=1

Social Media can help You businessReach New CustomersBuild/ Protect BrandHave Targeted, Inexpensive, measurable CampaignsRe engage existing customers in new ways

Recommended Approach?Have a StrategyBuild Your CommunityBlog, Facebook & You Tube – make sure its mobileEvaluate, Measure and Keep Trying (Social Media is about people)

Stay Connected

• DANIJONES98@hotmail.com• Facebook: Danielle A. Jones• Twitter: danijones98• Blog: Communication

Questions ( danijones98.wordpress.com )