Social Media Case Study

Introducing NPP

A new party was

introduced to people by

creating a strong Buzz.

Party BrandingBranding in terms of

presenting it as a strong

contender in elections against

the established parties

Engaging Voters

We needed to engage

the voters and keep

them in sync with party

manifesto

Showcasing the need to change

and NPP as the option for it

OBJECTIVE

Party was new to political scenario of state

No pre-existing social media presence

Strong SM presence of competitors - INC & BJP

Pre Campaign Scenario

Multiple media content to showcase Dr. Kirodi Lal’s past works

Broadcasting info about upcoming events like rallies etc.

Promoting the manifesto for the upcoming elections

Interesting campaigns to engage voters and getting feedback

Multiple channels used to tap audience everywhere

What We Did

• Channel for interactivity and community involvement

Facebook

• Instant communication channelTwitter

• Keeping audience updated with happeningsNewsletter

• Building community & broadcasting informationMobile

Platforms We Used

Few statistics35000+ Fans

400+ Posts

8000+ Page Views

50000+ Engaged Users

45000+ Interactions

0.5 Million+ Reach

More than 94% fans in age group of 18 and above

• Content appealing to youth segment

• News and important updates

• Development work done in the past

• Encouraged people to vote

• Inspiring leadership quotes

• Promoting rally’s schedule

A thoughtful character was introduced as Mascot. He was resembling a literate village guy. It helped a lot in promotion of ‘Vijay Sankalp Rally’. It built a superb brand recall in no time.

Mascot created to connect with people

Objective was to listen to pain points of people. A huge response received.

Pledge Vote for NPP Campaign

Facebook application developed for users to pledge there vote to NPP

More than 15000 voters took pledge over a short span of 7 days

‘Ab ki Baar RAJPA’ Pratiyogita

A step ahead to listen to problems of users live

Thousands of voters participated in the contest

Amplified PR via Social Media

Promoted via Social Media, SMSs, WhatsApp, Calls, SMRs

Live Rally updateson Facebook

and Twitter

Turned out to be Rajasthan’s largest political rally, with 6 Lakh+ people

Some Snippets of Vijay Sankalp Rally

Some Snippets of Social Media Posts

Some Snippets of Social Media Posts

Aggressive Campaigning in last 10 days

A mini campaign – asked all fans to change profile icon 5 days prior to voting. More than 700 people did that.

Few statistics

16000 Miss Call Registrations

18,00,000 SMS sent

38,000 WhatsApp Messages

30,000 Voice Call

• To drive registration campaign via miss calls

• Regular feed of SMSs to registered audience

• Recorded voice call to the registered users

• WhatsApp as a channel to increase reach and viral share of the curated content

• Information about happenings, events, rallies

Regular Newsletter Blast

22%+ Open Rate

10,0000 Recipients

• Timely newsletter campaign for target audience

• To keep audience updated with the details of upcoming events, past developments etc.

• Researched design and layout of the newsletters

Few statistics

Newsletter Campaign

We carried out regular email marketing campaigns to reach out to the target audience. Got very good response to this as well

What We Achieved

Dr. Kirodi Lal and his wife Golma Devi Won the Seats

Positioned as the third alternative to previous governments