social media case study: palm expo 2012
TRANSCRIPT
A wholly owned subsidiary of Raincheck Networks Pvt. Ltd.
postboxcommunications.com
Ashish Gandhi
+91 9167696999 A wholly owned subsidiary of Raincheck Networks Pvt. Ltd.
CASE STUDY
Diverisified Communications Event : PALM EXPO 2012
SOCIAL MEDIA MARKETING
Ashish Gandhi
+91 9167696999
About PALM Expo
• PALM Expo is India’s only show on pro audio, lighting, live sound,
install sound, AV integration & music production.
• Completing a successful decade, PALM Expo continues to occupy
a key position in the pro audio and lighting
segment.www.palmexpo.in
Ashish Gandhi
+91 9167696999
Objective
• Brand- “PALM Expo 2012” ( Pro Audio Music Production show) was organized by Diversified Communications group for all those who are always keen to know about musical instruments, pro audio etc…
• TG of the brand was 18 and older, across India. It was no surprise that this TG was spending a more of time online.
• Positioning of the brand was based on its Latest Innovations in Music Industry, Pro Audio, AV integration etc..
• The challenge was to extend the positioning of the brand on online media and create buzz.
• Also look at social media to engage with the Youth TG.
Ashish Gandhi
+91 9167696999
BRAND Scenario
Background
• Platform for all Musicians and bands, Pro Audio Engineers / Sound Recording Companies
• TG’s above 18 yrs.
• Registrations online
• Creation of Events to Invite Audience for Expo
Objective
• Drives Entries of Participants
• Driving Traffic to website
Challenges
• Niche events , targeted to mass
• Narrow target audience
Ashish Gandhi
+91 9167696999
Execution STAGES
Creating Presence
Twitter Handle for the Expo
Creating Awareness
(via )
Blog Micro blogs SNS Forums
Engaging Influencers
Bloggers Music EnthusiastsHighlight
Exhibitors @ Expo
Ashish Gandhi
+91 9167696999
Facebook Page Performance Ratio
March 2012
Initial Likes :1,253
April – May 2012.
Likes Increased upto 101%. Total Likes : 2,000+
Ashish Gandhi
+91 9167696999
Online Promotional Strategy
Tweets using #Hash Tags and
Mentions
Postings On Fan Page about the events lined up
from
31st May – 2nd
June 2012
Advertisement to drive traffic to website to get registrations.
Ashish Gandhi
+91 9167696999
Virality - Targeting Groups
Entertainment Groups -SUNBURN
Music Instrument
Manufacturers
Musical Bands
Ashish Gandhi
+91 9167696999
Virality – Online Bloggers
Entertainment Bloggers
Music Review
Ashish Gandhi
+91 9167696999
Posting Example
• Numark, the world’s leading manufacturer of DJ gear, is sponsoring exciting prizes from their portfolio of DJ equipments for the PALM DJ Competition.
To participate in PALM DJ Competition Submit your entries Today. visit: http://palmexpo.in/DJCompetition/DJCompetition.aspx
Numark – Prize Sponsor for PALM DJ Competition 2012
• Come and Witness this amalgamation of creative talent and trade where few exhibitors are showcasing their state-of-the-art technologies from 31 May – 2 June at Hall No 1, Bombay exhibition Centre, Goregaon (E), Mumbai -
LOUD TECHNOLOGIESPRO TECHSUN MEDIA VENTURES PVT LTD
Promoting Exhibitors – showcasing their products
Ashish Gandhi
+91 9167696999
Blog Post
A blog on word press included post about the artist
/ bands performing at the Event.
Ashish Gandhi
+91 9167696999
Video Promotion
We started uploading / sharing the videos of previous event held on
You Tube and Facebook
Videos where mostly –Live Band Performances by Artist
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