The Philips LED ‘BUZZ’, so far…SEE WHAT LIGHT CAN DO

LED lights had very low awareness in the market and this was largely because no big player had taken the initiative to move the category, unveiling LED as the most futuristic form of lighting with endless possibilities.

The objectiThe objective was two folds. One, create a strong need for customers to move to this new futuristic technology in lighting. And then use this edge of technology to move from lighting veterans to a dynamic, modern, young and vibrant techie.

The task was simple. Show the possibilities that light can do and do this in an interesting and engaging manner.

The core of the idea was a 2 minute music video that featured today’s biggest superstar Ranbir Ksuperstar Ranbir Kapoor recreating the magic of the popular Bollywood number “Saara Zamana” by Amitabh Bachchan. In the music video Ranbir Kapoor was featured in a suit of LED lights to exaggerate the concept of “See what light can do.”

TTo make sure that the song and as a result the message got enough traction, we decided to build buzz by employing viral marketing tactics around the song, even before releasing it officially.

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930,555VIEWS OF 1ST LEAKED VIDEO IN 15 DAYS

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305,732VIEWS OF 2ND LEAKED VIDEO [SO FAR]

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793,613VIEWS OF TEASER VIDEO [SO FAR]

55,945UNIQUE VISITORS TO THE WEBSITE IN 3 DAYS

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1.57millionTOTAL VIEWS OF SAARA ZAMANA VIDEO [SO FAR]