By: Erin GreenBy: Erin Green

Social Media Work--Carillon Chocolates Case

Study

Carillon Chocolates

• Small café with chocolates, ice cream, dessert and baked goods

• Located on Ann Arbor’s Main Street--lots of foot traffic, not a destination

• Many out-of-town visitors, local families, some students

• New ownership April 1, 2009--need to get word out about new ownership and offerings

• Rebrand as local spot with handmade goods, house-roasted coffee, cool café to hang out at

I created and maintain a Twitter account, @CarillonChoc:

Examples of some of our Tweets, which I post regularly:

Some our followers’ Tweets about us:

These three followers of ours have their own followers: over 400 of them

combined, who can all see these Tweets about us

A suggestion by one of our followers that resulted in a new business

practice:

Now we always Tweet about our new coffees:

When @charliekkendo Tweets about us, it is disseminated to his over 900 followers

I created and maintain a Facebook “fan” page:

I use our fan page to disseminate information to and interact with

fans:

I created and maintain a Yelp business page:

Look! Afive-star review!

Examples of how I integrate promotions for Carillon Chocolates

into social media:

On Yelp

OnFacebook

On Twitter

I created and maintain our website, www.carillonchocolates.com

You can link to our Facebook, Twitter and Yelp pages from our website, integrating all components