social media career advancementfaculty.ccbcmd.edu/career_services/social_media.pdf · (most popular...
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SOCIAL MEDIA
CAREER ADVANCEMENT
PROTECT YOUR PRIVACY
Secure your privacy
Adjust your security settings and tags on ALL social networking sites to maintain your privacy. Employers routinely check your online presence to get a glimpse of your personality
Be mindful Employers report they check your online presence routinely
Think first Think twice before posting in public forums with your real name (as these are searchable)
http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
A. Employers are increasingly using social media for recruitment efforts
Q. Why protect my online privacy?
CREATE A POSITIVE PRESENCE
Online Presence
• Always keep your profiles clean and professional (routinely search your own name)
• Create profiles on major sites: LinkedIn, Twitter, Facebook and industry-specific sites
• Participate in online groups/forums to grow your reputation as an expert in your field
• Keep your profiles up to date and consistent with each other
• Nothing online is truly private. (avoid statements or photos that degrade your reputation)
http://www.staff.com/blog/socialmedia-for-recruitment-infographic/
http://www.salary.com/dos-and-don-ts-for- creating-your-online-presence/
LINKED IN Create a positive presence • Establish a professional profile
Build your network • Link with other users to build your professional network • Connect with employees to learn of opportunities that have not
yet been posted (hidden job market) • Follow companies and be among the first to learn of job openings • Join groups to receive job announcements posted to the group,
connect with other members with similar interests, gain insight into industry trends and share knowledge
Other ways to use LinkedIn • Before a job interview, connect with employees in the company
who may help you understand more about the company culture
Did you know? • 94% of recruiters use LinkedIn to search for candidates* • 91% of recruiters post jobs to LinkedIn** • 3+ million company pages and 2.1+ million groups**
**http://press.linkedin.com/about
https://leveragenewagemedia.com/blog/social-media-infographic/
*http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
https://leveragenewagemedia.com/blog/social-media-infographic/
Build your network • Begin by creating a professional profile. Facebook allows you to
add work experience, academic credentials, accomplishments, projects, classes and links to your blog or website
• Find professional contacts you know personally (they may be your most fruitful contacts)
• Locate events, pages, groups, and people related to a specific company. (Search for a company and use the search field drop-down list, go to “see more results”)
Other ways to use Facebook • Promote yourself and your business • Group your professional contacts and use this group to target your
work related status updates • Pay attention to your professional friends’ posts. Like their posts
and make insightful comments
Did you know? • 65% of recruiters use Facebook to search for candidates* • 48% recruiters post jobs to Facebook*
*http://web.jobvite.com/rs/jobvite/images/Jobvite_ 2013_SocialRecruitingSurveyResults.pdf
https://leveragenewagemedia.com/blog/social-media-infographic/
Locate job openings • Have you heard how Twitter can be used to locate job
openings? Create content • Tweet links to your blog, website, or articles • Tweet/retweet content related to your field Network • Follow companies and key people in your field Keep up to date • Educate yourself about industry trends. Twitter is a powerful
tool for advancing your career knowledge • Receive news that will impact your field Did you know? • 55% of recruiters use Twitter to search for candidates* • 43% of recruiters post jobs to Twitter*
*http://web.jobvite.com/rs/jobvite/images/Jobvite_ 2013_SocialRecruitingSurveyResults.pdf
FREELANCING
Many freelance opportunities exist online Here are a few ideas to earn or supplement your income
• Monetize a blog and develop a significant readership to earn money • Buy and sell products using Craigslist, eBay, Amazon, Etsy and others
(establish a positive reputation with user reviews) • Sell services using websites that connect freelancers to contractors such as Elance
(most popular services are programming, writing, designing, editing and more)
32%
18% 16%
Internal Job Listings
Tumblr Social site to share almost anything: products, music,
video, and images.
Flickr Image and video hosting site. Allows users to share, tag and
group images to create portfolios.
OTHER WEBSITES
Pinterest Social site to bring attention to your interests and drive traffic
to your blog or service.
Google+ Social network built by Google that
allows for brands and users to build circles.
TaskRabbit Blogging social site that posts short-term/temporary jobs.
A good way to build your reputation.
https://leveragenewagemedia.com/blog/social-media-infographic/
Popular websites to build your online identity
Instagram Social network that allows photo and image sharing.
Digital filters can be applied to photographs.
MOBILE DEVICES
91% Cell phone
Mobile device ownership by U.S. adults
55% Smartphone
42% Tablet
32% E-Reader
http://www.pewresearch.org/data-trend/ media-and-technology/device-ownership/
MOBILE APPLICATIONS
A sample of popular job search and social networking mobile applications
http://careerrocketeer.com/20
11/09/top-25-must-have-iphone- apps-for-your-job-search.html
Glassdoor
Jobmo
Gigwalk
Ultimate Job Search
Apploi
Indeed
Ziprecruiter
Monster
RESOURCES
Social/Professional Networking LinkedIn Facebook Twitter Instagram Tumblr Pinterest TaskRabbit Flickr Freelancing Elance
CONTACT
Career counselors
are available to help you!
CCBC Career Centers
CCBC Catonsville SSRV Suite 166 443-840-4435
CCBC Dundalk SSRV Suite 102 443-840-3131
CCBC Essex SSRV Suite 103 443-840-1732