Social Media Campaigns

Community Manager, Stephanie Thoma2014

Overview• I Spy Somersaults

• Somersault Snacking - Generic Pairing - Fan/Influencer Repost - Brand Partner

• Giveaways - Partnered • Somersault Swap

• Quote series (1) Miscellaneous Fun (2) Seed Power (3) Motivation Monday (4) Wellness Wednesday

• Original Infographics

I Spy Somersaults

• Consumers asked to guess retail space where product shot was taken, spurring retailer and location-based questions

• Objective: Answer common consumer inquiry “Where can I buy Somersaults?” Interactively inform.

Somersault Snacking• Company and influencer created images to inspire well-

rounded snacking including Somersaults • Objective: Demonstrate versatility of Somersault snack

pairings

Somersault SnackingGeneric Pairings

• Snack pairings with unbranded, fresh foods or drinks• Objective: Show that Somersaults can enhance the

experience of snacking on an old favorite

Somersault SnackingFan/Influencer Repost

• Instagram influencers are championed with social sharing on Facebook and sent free products to spur more quality content

• Objective: Create and maintain brand advocates

Somersault SnackingBrand Partner

• Likeminded, noncompeting brands sourced at networking or sampling events for product trades resulting in social sharing

• Objective: Establish B2B relationships for intrinsic value and future sales or marketing partnership potential

GiveawaysPartnered

• Host giveaway with company targeting same or similar demographic, often spurred from product trades

• Objective: Expand mutually beneficial, targeted exposure

Somersault Swap

• Shows that Somersaults can be repurposed taking on new culinary life when incorporated into a recipe

• Objective: Inspire creativity in the kitchen

Quote Series(1) lightheartedness and fun

• Core values relayed in 4 branded quote series staggered through week

• Objective: Evoke internalized smile with funny sayings worth sharing

Seed Power(2) balanced nutrition via seeds

• New post each Sunday• Objective: Relay interesting facts about seeds and why

they’re health powerhouses

Motivation Monday(3) active lifestyle

• New post each Monday• Objective: Motivate target audience to be fit and healthy

Wellness Wednesday(4) wellness and gratitude

• New post each Wednesday• Objective: Inspire reflection, emotional health and wellness

Original Infographics

Objective: Encourage consumers to incorporate Somersaults into their holidays and choose Somersaults over similarly-flavored but less-healthful snacking options

Thank you!

@StephanieThoma

Linkedin.com/stephaniemthoma