Social Media Brass Tacks

Wednesday, May 1, 13

“First learn the meaning of what you say, and

then speak.”Epictetus

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What is Social Media?

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Social Media

Social media is media for social interaction, using highly accessible and scalable publishing techniques, utilizing web and mobile based delivery.

Source: en.wikipedia.org/wiki/Social_media

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Key Word: Social Interaction

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What is Social Interaction?

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Communication!

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Focus Channels

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Focus Channel

•Facebook is the largest social media network with one billion users.

•One million websites have integrated with Facebook.

•Facebook pages are powerful for brands.

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Focus Channel

•Twitter has 580 million users.

•Twitter offers real-time interaction with your brand.

•140 characters or less.

•Faster messaging.

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Focus Channel

•Yelp is reputation management.

•Crowd source reviews of your brand.

•Monitor Yelp, even if you do not have social media channels established with your own brand.

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Focus Channel

•Linkedin networks your brand.

•A source to find leads.

• Join groups and active discussions.

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Focus Channel

•You Tube visually broadcasts your brand’s message.

•Largest video sharing social community.

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Kick Start Your Content

After you’ve built your social media page, uploaded all the pretty cover photos, logos and asked your fans to “like” your page - the real dialogue begins.

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Actively participating in social media becomes a commitment.

You’ve asked for the friend request, like or follow - time to

engage the audience.

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Without this commitment, it’s like calling someone on the phone

and setting the receiver down after they’ve said hello.

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Here are some ways you can kick start your dialogue and begin the

conversation.

A few of our favorite content tips are from

Katrina Rooker

Source: Katrina Rookerwww.katrinarooker.com/content-tips-for-facebook

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Post Breaking News•Announce new products, let your friends know

about sales on your products.

•Announce any events going on in your area.

•Share the results from any poll related to your business.

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Post Like A Friend

•Write the same way you would when sharing something with your friends and family.

•Don’t just sound like an advertisement.

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Post Weekly Tips•Post tips from experts in your field.

•By posting tips from experts in your field, you not only have active dialogue, but build credibility with your brand.

•Ask a friend to “Like” it.

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Celebrate Important Milestones

•When someone joins your team, announce it.

•Let your friends celebrate with you.

•Update your status when someone on your team wins a great prize (car, cruise etc.)

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Post Stats or Facts•Add a question related to the stats or fact to

see what response you get.

•Have fun with these stats and facts, be clever.

•Use the data to inform, reinforce or create awareness about your product or brand.

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Source: Mashable Post - Scott Steinberg 10 Commandments of Social Media for Brands www.mashable.com/2013/03/13/social-media-business-commandments/

10 Commandmentsof Social Media

for Brands

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Thou Shalt Be Patient And Considerate

•While many campaigns seem to go viral overnight, it’s important to remember that business rarely experience instant breakthroughs.

•Engage the audience by creating helpful and insightful content that addresses key concerns or speaks to consumer needs.

•Be relevant, generous and sincere.

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Thou Shalt Think Before You Post

•Trade secret: Every post or status update you share should add value for your audience, regardless whether that value comes in the form of enlightenment, entertainment or an uplifting exchange.

•Think about what you can add to the conversation that others cannot.

•Retweet posts to share information, then add your own opinion or links to further resources.

•Key question to to ask yourself: What’s in it for them?

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Thou Shalt Be Brief•Keep it short and sweet on social media.

•You have only a few seconds to catch someone’s attention, and even less time to keep it.

•Posts should have immediate impact.

•Concise language.

•Use links, references or visual assets, such as photos, videos and infographics to quickly convey key information at a glance.

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•Think of social media as the world’s largest megaphone or amplifier.

•It can project your online voice louder, faster and farther than ever before.

•Always be engaging and upbeat.

•Material you post should be less promotional than beneficial in nature, designed to help viewers save time or money, enhance learning and awareness, or offer key opinions and insights.

Thou Shalt Be Brief

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Thou Shalt Do Good•Point out trends and make connections.

•Look for ways to aid, assist and uplift your audience.

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More Content Tips

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Break It Down•When introducing a new product to your

audience, break it down.

•Separate each of the components and create a post or tweet about it. Or make a series of posts about the item.

•Products with multiple items give you the opportunity to post multiple times.

•Think of pulling each item out of a bag one by one, and explaining the product to your friend.

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Tell Me More•Post about products or your brand in greater

detail.

•Tell the audience why? Explain how the product or brand works so well, or what make’s it different.

•Describe how the audience can benefit from its use, experience or enjoyment.

•If you offer gourmet desserts on the menu describe the mouth watering details.

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•Elaborate on the pound of hand churned butter and sweet cream that went into batter. Or the European chocolate that was imported from a French Chocolatier from a small village in southern France.

•Remember, your product or brand has competition - so entice the audience to devour your dessert.

Tell Me More

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Post Images With Intent•When posting a picture of your brand or product, think

about the intent of the image before you post it.

•Determine what you are trying to communicate to the audience.

•Evoke a response?

•Open dialogue?

•Ask a question?

•By posting images with intent, you can visually communicate the relevancy and purpose of the message.

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•No one knows their brand better than you.

•Be true to your brand and its message.

•Leverage positive content related to your brand.

•Repost. Retweet. Reiterate.

•Most of all, tell your story!

Become your brand’s evangelist

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Technical Tips

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•Avoid using a service that automatically makes posts at a specific time.

•Timed posts can backfire.

•Automation transforms your social interaction into an answering machine.

Minimize Automation

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Case Study - Women’s Health Magazine

Read More

Source:

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Don’t Exploit aTragic Situation

•Real-time mistakes can happen.

•Use common sense about sensitive issues or current events.

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Case Study - Kenneth Cole

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Case Study - Kenneth Cole

Wednesday, May 1, 13

Case Study - Kenneth Cole

Read More

Wednesday, May 1, 13

Trolls and Spammers•Don’t feed them!

•Watch your social channels daily.

•Pay attention to your alerts.

•Report and block spammers.

•Be aware that an unhappy customer may appear to be a spammer.

•Don’t over-react.

•Be professional. Be nice.

•Worse case: take it offline - email or personal message.

•With a strong brand, your fans may help.

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Engage and Adapt•Leverage positive content related to your

brand.

•Repost. Retweet. Reiterate.

•Be true to your brand and its message.

•Listen, monitor, and adapt.

•Act accordingly.

•Seize the opportunity.

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Case Study - Oreo

Read More

Wednesday, May 1, 13

MICHAEL CLAWSONFacebook: michaelclawsonTwitter : @michaelclawsonInstagram: bigfishFlickr : michaelclawson500px: bigfishLinkedin: michaelclawsonGoogle+ michaelclawson

PATTY CLAWSONFacebook: pattyclawson Twitter : @patriciaclawsonInstagram: patriciaclawsonFlickr : pattyclawsonPinterest: patriciaclawsonLinkedin: pattyclawsonGoogle+ pattyclawson

THANK YOU

Wednesday, May 1, 13