social media bootcamp pt 2 super zoo
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Learn Tips and Tactics on how to use social media more effectively for your Pet Business.TRANSCRIPT
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Social Media Boot Camp Part IISocial Media Boot Camp Part IISocial Media Boot Camp Part IISocial Media Boot Camp Part II
Tips And Tactics for Connecting With Your Retail Customers
September 13, 2011
Creative Business Consulting Group www.cbc-group.net617-437-9191
There are Bigger Things to Fear Than Social Media!
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Creative Business Consulting Group www.cbc-group.net617-437-9191
• 49% of Respondents Say They
Give Advice to Others, Motivated by
a Feeling of Solidarity With Other
Shoppers
• 59% Believe They Have an
Advantage Over Manufacturers or
Retailers Because the Internet
Allows Them to Seek Other
Opinions
• 25% Are More Likely to Seek
Others' Opinions Now That Social
Networking/online Communities Are
Available
Source: Yahoo
Word of Mouth Within “Communities” Is Swaying Purchase Decisions More Than Ever Before
Creative Business Consulting Group www.cbc-group.net617-437-9191
Is Your Marketing Working Effectively To Connect With Customers?
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Did You Know?
25% Of All Time Online
Is Spent Using Social
Media (35 Min Day)
Consumer Trust Is Central To The New Media Model
Creative Business Consulting Group www.cbc-group.net617-437-9191
Planning Is Prospering: 60 Minutes To Achieve Social Media Success
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Social Media Implementation Covers Four Key Areas; Time Allocation May Change Daily
People
Assess Your Customers’ Social Activities
Objectives
Decide What You Want To Accomplish
Strategy
Plan What To Say And How Your Interactions With Customers Will Change
Technology
Decide Which Social Technology To Use
Creative Business Consulting Group www.cbc-group.net617-437-9191
Shoppers Are Increasing Interacting With Retailers Via Social Media
People
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Creative Business Consulting Group www.cbc-group.net617-437-9191
First Step: Understand Where Your Customers Are Participating with Social MediaLearning Where Your Customers Are
Participating Will Give You Direction For Where
Your Business Should Begin To Participate
The Goal Is To “Meet” Your Customers Where
They Are And Engage With Them Regularly
Where Do Your Current And Potential
Customers Participate?
Listen To Hear:
� How Your Customers Regularly Interact
With Social Media Sites
� What’s Being Said About Your Company
� Where Messages Are Posted
� Where Users Spend Time
� How Much Is Being Discussed
People
Creative Business Consulting Group www.cbc-group.net617-437-9191
� Google Alerts emails you whenever a chosen keyword is mentioned in any form of online content
� Google Blog Search scans the blogosphere for any keyword or phrase you input.
� SiteVolume reports how often keywords or phrases appear on Twitter, Digg, MySpace,
YouTube and Flickr
� SocialMention enables you to search keywords and phrases by specific channel category (blogs,
images, news,video, etc.), or as a whole, and to
receive email alerts when a new mention is posted
People
Set Up Tools To “Listen” To Customer Conversations About Your Business
Don’t Forget To Assess And Listen To Where And How Your
Competitors Are Participating In Social Media
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Define Objectives and Strategy – Establish Clear,
Quantifiable Goals
Objectives
•What Are You Looking To Get Out Of A
Social Media Marketing Program - Today
And In The Future?
�Expand Brand Or Product Awareness
�Build Or Enhance Brand Community
�Engage Fans And Convert Them To
Customers
�Improve Customer Satisfaction
What Steps Do You Need To Take To Make Your
Social Media Strategy An Effective Tool To Grow Your
Business?
Creative Business Consulting Group www.cbc-group.net617-437-9191
Objectives
•Xxx
•Xxx
•xxx
Determine Social Media Goals And Objectives Based On Business Goals And Capability
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Decide Where to Concentrate Your Efforts
Strategy
� You Can’t Be Everywhere At Once – Start Slowly And Build
� Don’t be Overwhelmed; Avoid Paralysis By Analysis
� Start With One Social Media Program (I.E. Facebook)
� Learn The Basics
� Layer In More Functionality
� Incorporate Time Saving Applications
� Use Younger Employees (Or Children) To Mentor You
� Integrate Additional Social Media Application When You Are
Ready
� Listen In On Social Search Sites (I.E Yelp!) And Start To
Participate
Creative Business Consulting Group www.cbc-group.net617-437-9191
Strategy
Determine Which Social Media Tools To Use Based On Overall Goals And Objectives
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Creative Business Consulting Group www.cbc-group.net
Technology
Maximize Your Effectiveness And Minimize Your Time Commitment Using Scheduling Tools
• Tweet Deck
www.tweetdeck.com - Desktop
Application That Shows Twitter,
Facebook, Search And Followers On
One Screen
• Sendible
www.sendible.com - Links Multiple
Social Media Applications From One
Desktop Application. Allows For
Scheduling of Future Posts.
Technology
• Hootsuite
www.hootsuite.com - Desktop
Application That Links Twitter,
Facebook, Search And Followers
On One Screen
• Friendfeed
www.friendfeed.com - Connects All
Social Media Applications From
One Desktop View
Creative Business Consulting Group www.cbc-group.net
Technology
Mobile Technology Can Improve Efficiency And Responsiveness When Out Of The Store
Technology
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Time Required To Participate On Social Media Will Vary Based on Resources Allocated
Time Management
Creative Business Consulting Group www.cbc-group.net617-437-9191
Time Management
Use A Calendar To Insure Social Media Goals Align With Overall Marketing Objectives
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Weekly Calendar Delivers Marketing Themes and Messages; Document Is Easily Implemented
The Desired Outcome Is An Integrated Campaign Focused On A Central
Theme That Engages Customers Across A Range Of Relevant Applications
Lab Toys FB only Contest
Blog Post You Tube Facebook Facebook Facebook Facebook
Facebook Facebook Reply to Fans Twitter Twitter Twitter
Twitter Reply to Fans Twitter Reply to Fans Reply to Fans Reply to Fans
Reply to Fans Link to Website Facebook Link to Website
Reply to Fans
Theme: Breed Week- Labs September
Sept 18 Sept 20 Sept 21 Sept 22 Sept 24
SaturdaySunday Monday Tuesday Wed Thursday Friday
Sept 19
How To PlayWhy We Love Labs Lab Photos Lab Quote
Time Management
Sept 23We Love Our Lab
Creative Business Consulting Group www.cbc-group.net
• Answer The Question, “What
Does My Audience Need?”
• Remember the 40/30/30 Rule
• Ask A Question Or Explain
What’s Coming Next; Don’t
Just Attach Links
• Ask Opinions; Involve Your
Fans
• Provide Useful Information.
Give Advice, Blog Posts,
Pictures, Etc.
• Share Your Brand Personality
Providing Entertaining And Enlightening Content Will Inspire Your “Community”
Content Management
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Creative Business Consulting Group www.cbc-group.net617-437-9191
Make Your Content Interesting; Your Customers Are Looking For Entertainment
Content Management
Creative Business Consulting Group www.cbc-group.net617-437-9191
•Understand Business
Opportunities Created by Using
Social Media
•Understand How Customers Are
Using Social Media
•Learn How to Create Social
Media Marketing Programs That
Engage Customers Daily
•The Cost Saving Benefits Of
Using Social Media for Your
Business
CBCG Can Help You Learn To Use Social Media Effectively For Your Business
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Creative Business Consulting Group www.cbc-group.net
Follow Creative Business Consulting Group
We Talk Retail In These Places!
@RetailHelper
http://cbcgretailreport.blogspot.com
www.linkedin.com/in/lynnswitanowski
http://www.facebook.com/CBCGroup
Creative Business Consulting Group www.cbc-group.net617-437-9191
�25 + Years Retail Industry
Experience
�Fortune 100 Senior Sales and
Marketing Executive And Small
Business Strategist
�Experienced Retail Strategist And
Marketing Executive
�Helping Retailers Of All Size Design
Successful Social Media Campaigns
Since 2008
But Why Listen To Me?