social media bootcamp: lightning lessons in the latest: linkedin, google+ hangouts on air, and...
TRANSCRIPT
“Starter” website
Develop and brand your professional presence
Expand your business network
Connect with clients, colleagues, and fans in Communities and by hosting and attending Hangouts and Hangouts on Air
LIGHTENING LESSONS: G+ HOA Google+ for Professionals & Bloggers
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Work backwards from your goals
Show, not tell, your expertise and passion
Interesting, unique content
LIGHTENING LESSONS: G+ HOA 3 Tips for Maximizing G+
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LIGHTENING LESSONS: G+ HOA 3 Tips for Maximizing G+
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LIGHTENING LESSONS: G+ HOA 3 Tips for Maximizing G+
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LIGHTENING LESSONS: G+ HOA 3 Tips for Maximizing G+
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LIGHTENING LESSONS: G+ HOA 3 Tips for Maximizing G+
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3 Tips for Maximizing G+
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Do practice runs
Arrive 15-30 minutes early
Ask for participation
Partner up if possible
Smile!
Look at co-host or camera as much as possible
LIGHTENING LESSONS: G+ HOA 6 Tips for Hosting Successful HOAs
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Download the slides
http://nofrillssmallbusiness.com/blogher15
+CarlotaZimmerman and +MarieSegaresUndergroundCrafter
@kittenmagix and @cyeshow
LIGHTENING LESSONS: G+ HOA Stay in touch!
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Why are you on Twitter?
• Knowing why you are there will help others find you. Stick mainly to your niche so your audience matches.
• Make sure your bio attracts the kind of readers you want. Don’t overuse hashtags in bio.
• Size matters: Profile Header:1500px by 500px. Profile pic: 400 x 400.
TWITTER Leave them wanting more than just 140 characters…
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The difference between numbers & engagement
Numbers can impress but can’t sustain.
Engagement is the key to growth.
Levels of Engagement from lowest to highest:
• Favorite
• Retweet
• Mention
• New Followers
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Leave them wanting more than just 140 characters…
What you should post everyday:
- Text only (no link)
- Picture/video with text
- Text with link
- Retweet of other person
- Repeat 15-20 times a day
ALSO:
- Respond to tweets
- Be polite & grateful
** For every 5 tweets, make only 1 promotional
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The best times to post generally are between 1-3 pm
Mon – Thurs Source: SurePayroll and Ghergich & Co.
Leave them wanting more than just 140 characters…
What is a Twitter list?
• A way to organize your feed. You don’t need to follow someone to add them to a list!
• Lists can be private or public.
• Great way to organize contacts for specific areas. Example: list of literary agents you are querying, list of editors at niche magazines, etc…
• Build a list by viewing someone else’s. Go to their profile, click on “lists” and view lists they are members of, as well as their own lists.
• Instead of seeing tweets in feed, view them from your list.
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Leave them wanting more than just 140 characters…
What are Twitter cards? • You can attach pics/videos to Tweets that drive
traffic to your website. It adds a “Card” to the Tweet that's visible to followers.
• Currently there are 10 different types of Twitter cards. “Summary” cards are the default.
• If you have Wordpress.org, use the plugin SEO by Yoast (go to Social tab) to set up Twitter cards.
Blogger needs to insert coding.
• Link to your blog posts/site and readers can see more than 140 characters.
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Leave them wanting more than just 140 characters…
Fun tips:
- You can “mute” someone - still follow them but not see them on feed
- Use proper capitalization in hashtags to be read more often. Example: #GlamourMagazine rather than #glamourmagazine
- Use Google Adwords Keyword Planner to find the keywords people in your industry are using. Twitter search for those words & corresponding hashtags.
- Use only 2 hashtags in your tweets. More hashtags = less readers.
- Schedule tweets a few minutes before/after top of the hour
- Keep tweets to 100 characters so when people RT they can comment
- Don’t auto-DM and don’t tweet your blog posts directly to someone
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Leave them wanting more than just 140 characters…
Resources:
- Tweriod, SocialBro and Followerwonk - Analyzes your best times of day to tweet based on who follows you
- Hootsuite & T - Schedule tweets at specific times/date and receive an email when tweet is
posted
- Twchat - Shows you calendar what Twitter chats are happening for specific hashtags
- ManageFlitter and JustUnfollow - Unfollow those who are inactive, not engaging, spam or aren’t following you back
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Leave them wanting more than just 140 characters…
Facebook: www.facebook.com/martinisandminivans Twitter: www.twitter.com/martinisandmini Pinterest: www.pinterest.com/martinisandmini Instagram: www.instagram.com/martinisandminivans Email: [email protected]
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Leave them wanting more than just 140 characters…
Contact me …
Visit us at iBlogmagazine.com
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MATT CHERRY - IBLOG MAGAZINE
Matt Cherry @iBlogmag
1. It’s where people go
to do business
2. It’s people’s 2nd
business email inbox
(78% Open)
3. It’s the “HomeRun” of
all marketing
databases!
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Your most powerful business tool!
LIGHTENING LESSONS: LINKEDIN
LIGHTENING LESSONS: LINKEDIN What else can you do?
1. Share your content
(Posts, Video, Images,
etc…)
2. Create or join
communities
3. Network, promote &
partner with peers
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LINKEDIN - #1 LEAD GENERATOR Meet brands, agencies & pr firms today!
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Your competitors & peers connections
LINKEDIN - #2 YOUR COMPETITORS
They are your best referral source!
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Research your peers networks & connections!
LINKEDIN - #3 THE WORK IS DONE!
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The CRM & email is built in!
LINKEDIN - #4 NO CRM OR EMAIL!
1. Search & Connect 2. Tag & Make notes
3. Email & Start relationship
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Use contacts in your CRM or email service provider!
LINKEDIN - #5 EXPORT CSV
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One person per day, turn a few pages!
LINKEDIN - TAKE THE 5 MINUTE TEST
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Find your peers or start your community!
LINKEDIN - #6 GROUPS & COMMUNITY
Travel - 24,496 The Blog Zone - 23,716 Beauty - 20,821
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Showcase your talents, posts, videos & more!
LINKEDIN - #7 YOUR BUSINESS RESUME
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MATT CHERRY - IBLOG MAGAZINE
Matt Cherry @iBlogmag
Visit us at iBlogmagazine.com