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Social Media Best Practices

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Social Media Best Practices

Think Outside of the Box

everyone else is - almost

state of news media do more with less tell YOUR story create the news engage citizens

Tacoma Narrows Bridges Ice Fall Jan 2012

Page 3: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Social Government Framework

• research tools, peripherals• read case studieslearn

• cultivate a champion, create a team• build a policy and procedure,

resources

build a foundation

• evaluate pros and cons, assess risk• choose a toolevaluate & choose

• make one: identify resource, procedure

• create goals

make plans, set goals

• find your one thing• tie into other communication toolsimplement

• watch the tool. read the conversation.

• measure. gather analytics.

monitor

Page 4: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

The Futureqr codes abbreviation from quick

response code readable by dedicated

readers, smartphones encoded info may be text,

URL, other data

pinterest useful for visual content

mobile apps mobile app dev is huge!

Page 5: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Questions?

Kris RietmannNew Media ManagerOffice of Financial Management & Governor’s Office e: [email protected] linkedin.com/in/kris920 @kris920 p: 360.902.0401

mailto:[email protected]

Page 6: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Understand Twitter

what is it? use it to LISTEN use it to spread your

message

Page 7: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Page 8: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Page 9: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Lessons Learned

Don’t dive in; dip your toe

Keep in mind that the audience varies from

channel to channel

Establish a brand across channels

Have a strategy Content – perhaps an editorial calendar People – perhaps shifts Time – more than you think Thoughtfulness

Office of Superintendent of Public Instruction

Page 10: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Questions?

Niquette KelcherContent Strategy Manager | CommunicationsOffice of Superintendent of Public Instruction e: [email protected] p: 360.725.6506

Office of the Governor & Office of Financial Management

mailto:[email protected]

Page 11: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Government 2.0 at the AGO

New tools provide new ways to interact

Tools added to the toolbox

Choose tools that will best serve the public

Give a face and voice to agencies

HOT communication

Page 12: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Write What You Know

Page 13: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Who R U?

Page 14: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Add Value

Page 15: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

You Are Responsible for Content

Page 16: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Comment Policy

Page 17: Social Media Best Practices. Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create

Questions?

Sarah LaneDirector of New MediaAttorney General’s Office e: [email protected] p: 360.753.1476

mailto:[email protected]

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