social media best practice for dietitians
TRANSCRIPT
The water cooler hasn’t vanished; it’s simply
become virtual
Marie Ennis O’Connor
Social Media Consultant
@JBBC
Hello!
My Name Is
Seth Godin
’Good enough’ stopped
being good enough a
long time ago. So why
not be great?
Social Media
the process of people
using online tools and platforms
to share content and information
through conversation and communication
Fall in love with social media
Social media will not work if you
don’t put the work in
How Social Media Empowers Patients
Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”
“This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”
The Solution To Pollution Is Dilution
Spot The Fake News!
…but then what about this?
Start Here
POST People
Objective
Strategy
Technology
POST
POST
Set SMART Goals
Altmetrics
Develop Your Personal Learning Network (PLN)
Follow Journals on Twitter
Tweeting The Meeting
Join Twitter Chats
Google Yourself
Publish on LinkedIN
…and on SlideShare
Be Human
Be Human
Acknowledge and
Thank your Followers
Follow The Rule of Thirds
Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic
Set Up Google Alerts
Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic
Go Big
Go Bold
Go Bright
• Social Oomph • Tweetdeck • Hootsuite • Buffer
Geography
• National
• Regional
• Local
• Urban
• Rural
Socio-Demography
• Age
• Sex
• Income
• Occupation
• Education
Psychography
• Lifestyle
• Attitudes
• Preferences
• Interests
Behavioural
• Relevant behaviour
• Duration of behaviour
• Readiness to change
Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.
Influencers Are Message Catalysts!
They are people, sometimes celebrities or influential figures in your sector, sometimes ordinary citizens who are passionate about what you do and have a lot of connections on social networks,
with the power to amplify your
message.
Once you’ve identified your audience map this information to social media behaviour
• Surveys (Survey Monkey) • Polls (PollDaddy; Facebook; Twitter) • Publically available reports
Doctors Nurses Health Care Professionals
Supporters Volunteers Donors Activists Bloggers
Celebrity supporters Celebrity activists
Influencer
1k+ Connections
Topics
Prior Interaction
50+ Klout Score
Your Database
Start Here!
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