social media basics for college
DESCRIPTION
Learn the basics of Twitter and how to manage your reputation online.TRANSCRIPT
SOCIAL MEDIA BASICS FOR COLLEGEGenevieve HowardStrategic Communications Associate II
CAFNR
University of Missouri
Our conversation today
• My background• Your background• Basics for Twitter• Facebook tips• Personal brand management• Questions
@HowGen
Make your bio count!
Your background
• Your comfort level with social media• Your thoughts on using social media in this class
• Group up for tweeting
Twitter Review: @
@: used for names
@HowGen
@cafnr
@SNRadvising
Handles or usernames
Using the @ in the the beginning will tweet that person.
Use @ anywhere else in the tweet as a mention.
Twitter Review: abbreviations• RT: retweet• MT: modified tweet• h/t or via: giving credit to the original poster• 140 characters…keep it shorter for easier RTs• Use a link shortener like bit.ly
Twitter Review: favoriting
Represented by a star
Why favorite a tweet?
• Save a tweet for later• Tell original poster you liked that tweet
Twitter Review: hashtags
#: makes a hashtag for keyword or topic
• Trending: Making a stand for #Scotland
• Common search terms: Time for a new #car
• Context: My beautiful campus. #Mizzou
• Humor or irony: Can’t wait for my 8am class! #fun
Good hashtags• Does it already exist?• Is it easy to understand?• Is it short?
#amwriting (details)
#inbound14 (details)
#howtogetawaywithmurder (details)
First class tweet
• Tweet what you want to learn from today’s class using the class hashtag
Your turn to respond!
• Answer a classmate’s tweet
The good
• Connection with people you admire or organizations you respect
• Entertainment, news, companies• Ability to write thoughts and feelings in a concise way
• Online presence
The bad and the ugly
• Distraction• Harassment• Profanity• Negative comments about classmates, coworkers, teachers, bosses
• Anything illegal• Threats
Dealing with negativity
• Unfollow• Block users• Report spam • Report safety issues
How to use Twitter
• Share links, photos, questions• Build your community• Have conversations• Keep up with experts in your fields of interest• Learn about prospective employers• Track conferences whether you attend or not• See breaking news as it happens
Group Activity: What’s trending?
• Trending topics• Twitter influencers• Twitter chats (ex. #agchat, #edchat, #selfpubchat)
• Do I want my future employer seeing this?
• Do I want my grandma seeing this?
The reality
• If you don’t want it to be visible, don’t post it. Anything posted is public, despite your privacy settings. Even with apps like Snapchat, people can easily get screenshots.
• Protect yourself. Use strong passwords.• Look carefully at content before you click.
Does your online presence matter?
Yes, if you plan to work.
You might not get hired.
A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate
You might get fired: 10 people
http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
Use it to boost your network
You might get hired because of social media!
• Follow companies you’re interested in.• Follow professionals you can model yourself after.• Get to know more about the industry you plan to enter.
Manage your personal brand• Google yourself• Set up Google Alerts on your name• https://www.google.com/alerts
Decisions, decisions
• What impression do you want to make?• Who inspires you?• How will you strengthen your brand?
Perception is everything• Your social media presence shows your personality• Your opportunity to make a good impression—or bad
Consistency• Check all your social
media outlets• Profile pic current
and attractive?• Bio up-to-date?• Do you post about
similar topics on all of them?
http://www.buzzfeed.com/briangalindo/25-photos-of-80s-hairstyles-so-bad-theyre-actually-good#3fi7t4u
In conclusion
• Use Twitter to learn Twitter• Check hashtags and trending topics• How can Twitter help you in this class? In school? In your career?
• Keep all your social media clean• Manage your personal brand
Final tweet
•What was the most valuable thing you learned today?
