Social Media and Small Businesses. What you need to know?

The need for every web designing company is to create not just a functional and attractivewebsite but also to design a social media optimization strategy. And interestingly, in the lastfew years; many small to mid-size businesses have increased their spending on social mediautilization when compared to many other advertising or marketing channels. In severalsurveys conducted around the world by the top web design company of every country; it hasbeen proved that 94 percent of respondents use social media in their marketing campaignand 61 percent have told that social media has given them new customers.

Small Business and the Economy

Social media has been found to be effective in branding, word-of-mouth and contentmarketing as well as quality lead generation. Small businesses, today, are driving a country’seconomy. This is because 6 out of 10 jobs are created by small businesses. Moreover, revenuegeneration is substantially higher with small businesses. North American small businesseshave contributed revenues of $3 trillion in 2013. The role of a web designing company is tohelp enhance the success story of such small businesses. These companies want to goincreasingly social. Statistics show that 9 in 10 small businesses use social media. And thefrequency in which social media channels are being used is also getting higher with time.

How Small Businesses use Social Media

1. Marketing

Small businesses hire the top web design company to handle elaborate marketingrequirements on multiple social media channels. Over 60 percent of small businesses usesocial media to gain new customers. This is very important because almost 2 in 3 smallbusinesses find it tough to attract new customers and social media minimizes the problem toa large extent.

2. Learning

Social media is not just for marketing. The most important lesson from social media islearning itself. And a large percentage of small businesses (about 49 percent) use social mediaextensively for the purpose of learning. Learning includes understanding buyer behavior andpreferences, competitor analysis, customer feedback, innovative approaches in marketing,user engagement and several other small and big techniques vital to the designing of amarketing campaign.

3. Expert learning

Often, every professional web designing company and marketer harness the power of expertsavailable on social media to understand better on what can be done and what should not bedone. Insights, best practices and user recommendations are other necessary learningexperiences from social media.

4. Understanding the Cs

Small businesses can attract and engage customers through credibility, connectivity, contextand community. A professional social media channel like Linked-In helps marketersestablish trust and credibility for themselves. They can generate qualified leads and alsoengage with potential customers with ease. Opinions and recommendations can be sought forby even the top web design company in order to widen the horizon of learning andexperience. Thus, a relevant context is set to promote the marketer.

Investing in social media is what small businesses of today are focusing heavilyon.