social media and first financial bankshares
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Social Media and First Financial Bankshares. Dave Hogan September 21, 2009. What Is Social Media?. What Is Social Media?. Community : Social media all about being connected with other people and building relationships - PowerPoint PPT PresentationTRANSCRIPT
Social Media andFirst Financial Bankshares
Dave Hogan
September 21, 2009
What Is Social Media?
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What Is Social Media?
Community: Social media all about being connected with other people and building relationships
Conversation: Social media is about creating two-way dialogue with employees, customers, investors and other audiences.
Cost-effective: Social media expands the communication channels at nominal added cost.
The Social Media Revolution
“Banks are increasingly realizing the need to implement
a social media solution in order to differentiate
themselves from the competition and to take an early
stake in winning over the hearts and minds of the social
network generation.”
-- Jesse Torres, “Community Banker’s Guide to Social Network
Marketing,” December 2008
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The Social Media Revolution
“New media channels are changing everything …
“These changes are even bigger than those of 1928
(radio) and 1960 (TV).”
-- Merrie Spaeth, Spaeth Communications, Texas Banking
Magazine, August 2008
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Social Media Revolution – YouTube video
Social Media Revolution -- YouTube Video
300 million users Adding 800,000 new members per day! Users post comments, photos, videos, profiles Not just for college students anymore Companies can post profiles, promotions on
Facebook Customers can (and will) talk back
Corporate Uses for Facebook
Post a corporate profile
Post news releases
Announce marketing promotions
Post photos, videos
Recruit new employees
Link back to bank Web sites
Dialogue with customers
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Arvest Bank (Arkansas)
Customer feedback makes this media “social”
Arvest Bank (Arkansas)
Customer feedback makes this media “social”
Twitter Growing in Popularity
Comments limited to 140 characters Similar to text messaging (“SMS of the Internet”) 6 million unique visitors per month; 55 million visits
per month
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What can you say in 140 characters?
Banking story in Clarion Ledger: http://tinyurl.com/ls2jhz
Many ways to avoid these fees - we can help
Check out 2Q earnings for RNST http://ow.ly/hU2P
Best of the Bunch- Renasant Bank ranks in Top 100 Mid-
Tier Banks! http://ow.ly/iJ9V
Renasant CEO Robin McGraw featured in Mississippi
Banker Magazine: http://tinyurl.com/mogk6l
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What can you say in 140 characters?
free popcorn in North MS, fresh cookies in Nashville - get
out of the heat and visit your local Renasant today.
Who knew paying bills and getting statements electronically
could save some much...check it-
http://payitgreen.org/consu...
Ann Stanford has been w/ RNST in Tupelo 50 yrs! Celeb.
tomorrow 4-5:30 pm at main office in Tupelo - and she is
NOT retiring!
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Corporate Uses for Twitter
Post existing disclosure items such as news releases, new PPT presentations and SEC filings
Draw traffic to corporate Web sites Promote new products, services Announce marketing promotions, contests Respond to emergencies Answer customer questions
A business version of Facebook
More than 45 million users in 200 nations
A new member joins LinkedIn every second
Executives from all Fortune 500 companies are on
Useful for posting corporate profile, news releases
Social Media Best Practices for Investor Relations
Only disclose material information on social media that
has already been disclosed through traditional
channels.
Use Twitter and other social media to announce news
releases, IR conference appearances, etc.
Monitor social media to watch for rumors, false
information that could impact stock prices.
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Social Media’s Role in Corporate Communications
Video
Intranet and Web sites
Newsletters
Financial education
Town hall meetings
Special events
Proactive media
outreach
Social media is part of an integrated, comprehensive, corporate communication plan
Social Media at FFIN – Recommendations (page 1)
Set objectives, strategy for social media at FFIN.
Secure our name on all major social media platforms.
Monitor social media sites, whether we participate or
not.
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Social Media at FFIN – Recommendations (page 2)
Establish a written social media policy.
Decide who will manage social media program and
“speak” for us online.
Inform employees about online rules of engagement.
Incorporate rules into new-employee orientation.
Focus first on launch of Twitter, followed by Facebook
and LinkedIn.
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