#bigsocialideas

#UTEVENTS

Social media as part of an overall event marketing strategy at UT  

PREPARE.

Strategize.

Who do you want to come? What resources do you have? What outlets will you use? How will you build and maintain interest? How will you measure success? What are your plans for promotion in other outlets?  

Plan.

What is your schedule? Who will post, and when? Who will take photos and/or video? Who will edit and caption? Who will monitor posts during the event?  

Calendar.

Get your event in the calendar utk.edu/events Post it in other outlets as appropriate  

#YrHashtag13

Necessary for Twitter campaigns Must be original Must be topical Must relate to you Can be clever  

Collaborate.

Inform other communicators Announce on CAMPCOMM Identify crossover opportunities Partner with other departments & individuals  

Tease it.

Paint the Rock Hang flyers featuring the #hashtag Create digital signage Post a graphic on your website “Leak” information on social media outlets  

EXECUTE.

Cover it.

Generate buzz to support future events! Provide real-time information. Post photos during the event. Got video? Have editors standing by! Use tiny.utk.edu or utk.edu/go to shorten URLs  

Encourage it.

Ask your followers to share during and after the event Content you’re re-using is content you don’t have to produce!  

Monitor it.

Watch the conversation during the event Share interesting content Direct the conversation if appropriate Delete comments if needed (be sparing)  

WRAP IT UP.

Aggregate it.

Don’t let this new content go to waste. Collect content generated during the event in an aggregator like Storify  

Gallery it.

Collect photographs in galleries to post on Facebook Assemble photographs in collections and sets on Flickr, and embed in your website  

Analyze it.

How much buzz did you generate? Measure effectiveness by looking at analytics. Did traffic to your website increase? Did you gain followers? Were there lots of posts and retweets?