social media and design, tips to wow your clients, bad women presentation, march 13, 2014
DESCRIPTION
Design techniques and strategies for: Facebook, Twitter, LinkedIn, Pinterest and Instagram. Learn how to identify which social media platforms your audience is frequenting, why they are there, and how to WOW them once they find you!TRANSCRIPT
MAUREEN LADLEY LADLEY & ASSOCIATES BERKELEY, CA
Social Media and Design - Tips to Wow Your Clients
[email protected] Facebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Welcome!
Facebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Social Media – What for Whom
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
This May Surprise You…
Facebook.com/LadleyandAssociates
The fastest growing demographic on Twitter is the 55-64 year age bracket.
189 million Facebook users are “mobile only”. And, we love our smart phones.
YouTube reaches more US adults 18-34 than any cable network.
Every second, two new members join LinkedIn. Social media is now the #1 activity on the web. LinkedIn has a lower percentage of active users than
Pinterest, Google+, Twitter and Facebook. 93% of marketers use social media for business. Source: Belle Beth Cooper at Buffer, appearing in Fast Company.
On-Line Marketing - Social Media
Facebook.com/LadleyandAssociates
Where should your client be? Where their customers are.
As of August 2012: 66% of online adults use Facebook 20% use LinkedIn 16% use Twitter 12% of online adults say they use Pinterest 12% of online adults say they use Instagram 5% of online adults say they use Tumblr
Top Social Media Sites - Attributes
Facebook.com/LadleyandAssociates
Audience Resource Need Facebook All High Twitter B2B, B2C, Men High Instagram B2C, Young High LinkedIn B2B Moderate YouTube All Moderate Google+ Male, SEO Savvy Flexible Pinterest Female Low
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Facebook – Profile vs. Page
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet)
Social Media and Design - Tips to Wow Your Clients
Banner
App Cover Art
Portrait Square
Timeline
Facebook – Photos and Albums
Facebook.com/LadleyandAssociates
Testimonials? Try JPGs in Albums.
Facebook – Customer Username
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/username
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Twitter - Connect
Facebook.com/LadleyandAssociates [email protected]
Logo
Header Image
Visible Backgd
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest – done Instagram
Social Media and Design - Tips to Wow Your Clients
Social Media
Facebook.com/LadleyandAssociates
Interesting content Visual Story Telling Followers Engagement
Include Calls-to-Action Attend events Join groups Sign-ups
Questions
Facebook.com/LadleyandAssociates
Maureen Ladley (510) 238-0150 [email protected] www.LadleyandAssociates.com