INDIAN BANKING SECTOR Social Media Analysis (Q3,2016)

TOTAL MENTIONS

Mentions

87,116

Mentions

49,111

Mentions

36,190

Mentions

22,222

Mentions

14,859

Mentions

5,444

Brand wise Mentions

Duration 3 Months (July-Aug-Sep)

Total Mentions Analysed 214,942

*Data from LocoBuzz (an analytics based integrated marketing platform)

SHARE OF VOICE

ICICI Bank had the highest share of voice (40%) amongst the competition

*Data from LocoBuzz (an analytics based integrated marketing platform)

Axis Bank23%

Citibank India10%

HDFC Bank17%

ICICI Bank40%

Standard Chartered India3%

Kotak Mahindra Bank7%

ICICI Bank generated maximum positive buzz

followed by Axis Bank

HDFC Bank had maximum negative buzz followed

by ICICI Bank

SENTIMENT ANALYSIS

*Data from LocoBuzz (an analytics based integrated marketing platform)

2832

676

2517

3046

212

297

0 500 1000 1500 2000 2500 3000 3500

Axis Bank

Citibank India

HDFC Bank

ICICI Bank

Standard Chartered India

Kotak Mahindra Bank

Positive Mentions

6050

1724

9795

6921

2450

2185

0 2000 4000 6000 8000 10000 12000

Axis Bank

Citibank India

HDFC Bank

ICICI Bank

Standard Chartered India

Kotak Mahindra Bank

Negative Mentions

BRAND REPUTATION

Positive buzz as compared to overall buzz

Bank Positive buzz

HDFC Bank 6.95%

Axis Bank 5.77%

Standard Chartered India 3.89%

ICICI Bank 3.50%

Citibank India 3.04%

Kotak Mahindra Bank 2.00%

Negative buzz as compared to overall buzz

Bank Negative buzz

Standard Chartered India 45%

HDFC Bank 27.07%

Kotak Mahindra Bank 14.70%

Axis Bank 12.32%

ICICI Bank 7.94%

Citibank India 7.76%

HDFC Bank had the highest % of positive buzz.

Kotak Mahindra Bank had the least % of positive

buzz as compared to overall buzz.

Citibank India had the lowest % of negative

buzz as compared to overall buzz, followed by

ICICI Bank

PLATFORM WISE BUZZ

All banks had maximum buzz on Twitter followed by Facebook. Citibank India had the highest

buzz on Facebook.

*Data from LocoBuzz (an analytics based integrated marketing platform)

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

Citibank India Axis Bank HDFC Bank ICICI Bank Kotak MahindraBank

StandardChartered India

YouTube 0 451 162 198 65 12

News 61 9655 7311 10800 4255 691

Discussion Forums 855 3067 3182 3495 1726 567

Complaint Websites 104 542 1256 1231 502 83

Blogs 46 2728 2652 2727 2815 384

Google+ 472 1035 2516 1354 346 20

Twitter 13791 29869 18174 65863 6819 3974

Facebook 7083 2570 2850 2408 921 259

Platform wise Buzz

Facebook Twitter Google+ Blogs Complaint Websites Discussion Forums News YouTube

PRODUCT ANALYSIS (CREDIT CARDS)

HDFC credit cards generated the maximum buzz, followed by Citibank India

*Data from LocoBuzz (an analytics based integrated marketing platform)

Axis Bank9%

Citibank India23%

HDFC Bank36%

ICICI Bank18%

Standard Chartered India3%

Kotak Mahindra Bank11%

Total Mentions on credit cards

0 200 400 600 800 1000 1200

Axis Bank

Citibank India

HDFC Bank

ICICI Bank

Standard Chartered India

Kotak Mahindra Bank

13

24

37

16

12

1

212

439

1112

528

59

84

Mentions on Credit Cards

Negative Positive

PRODUCT ANALYSIS (ACCOUNTS)

Kotak Mahindra Bank accounts garnered the maximum overall buzz

*Data from LocoBuzz (an analytics based integrated marketing platform)

0

50

100

150

200

250

300

350

400

450

500

Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered

India

KotakMahindra

Bank

84

136

224

140

67

472

5 1

38 275 1

23

56

142

85

38 34

Mentions on Accounts

Total Positive Negative

PRODUCT ANALYSIS (LOANS)

Kotak Mahindra Bank loans generated the maximum buzz amongst the competition

*Data from LocoBuzz (an analytics based integrated marketing platform)

Axis Bank8%

Citibank India15%

HDFC Bank17%

ICICI Bank23%

Standard Chartered India

10%

Kotak Mahindra Bank27%

Overall

0 20 40 60 80 100 120 140

Axis Bank

Citibank India

HDFC Bank

ICICI Bank

Standard Chartered India

Kotak Mahindra Bank

Positive/Negative Mentions on Loans

Negative Positive

PRODUCT ANALYSIS (ATM)

HDFC ATMs had maximum negative buzz

*Data from LocoBuzz (an analytics based integrated marketing platform)

0

50

100

150

200

250

300

350

400

Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered India

Kotak MahindraBank

370

45

356

246

51

205

4 2 2 10 2 0

296

25

286

182

12 20

Mentions on ATM

Total Positive Negative

CAMPAIGN ANALYSIS ( OVERALL BUZZ)

ICICI Bank had the maximum buzz on campaigns followed by Citibank India

*Data from LocoBuzz (an analytics based integrated marketing platform)

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Axis Bank CitibankIndia

HDFC Bank ICICI Bank StandardChartered

India

KotakMahindra

Bank

128014938

227

42810

41 803

Total Mentions

CAMPAIGN ANALYSIS ( POSITIVE MENTIONS)

Citibank had maximum positive mentions on its campaigns

*Data from LocoBuzz (an analytics based integrated marketing platform)

Axis Bank14%

Citibank India56%

HDFC Bank2%

ICICI Bank22%

Standard Chartered India

5%

Kotak Mahindra Bank1%

Axis Bank Citibank India

HDFC Bank ICICI Bank

Standard Chartered India Kotak Mahindra Bank

KEY OBSERVATIONS

ICICI Bank had the highest SOV i.e. 40%, amongst all the competition.

ICICI Bank generated maximum positive buzz & HDFC Bank generated maximum negative buzz.

HDFC Bank had the highest percentage of positive mentions & Citibank India had the lowest percentage of negative mentions as compared to their overall mentions.

Citibank India had the highest buzz on Facebook as compared to competition.

HDFC Bank & Citibank India’s credit cards generated the maximum buzz.

ICICI Bank generated the maximum buzz on campaigns but most of it was neutral.

Citibank India generated maximum positive buzz on its campaigns amongst all the competition.