social media analysis of indian banking sector, q2'2016

INDIAN BANKING SECTOR Social Media Analysis (Q2,2016)

TOTAL MENTIONS

Mentions

116,416

Mentions

50,146

Mentions

46,547

Mentions

25,568

Mentions

20,948

Mentions

6,715

Brand wise Mentions

Duration 3 Months (Apr-May-June)

Total Mentions Analysed 266,340

*Data from LocoBuzz (an analytics based integrated marketing platform)

SHARE OF VOICE

ICICI Bank had the highest share of voice (44%) amongst the competition



Axis Bank19%

Citibank India8%

HDFC Bank17%

ICICI Bank44%

Standard Chartered India

2%

Kotak Mahindra Bank10%

Axis Bank Citibank India HDFC Bank

ICICI Bank Standard Chartered India Kotak Mahindra Bank

HDFC Bank generated the maximum positive

buzz followed by ICICI Bank

HDFC Bank had the maximum negative buzz

followed by ICICI Bank

SENTIMENT ANALYSIS


2978

1102

3367

3278

588

1170

0 1000 2000 3000 4000

Axis Bank

Citibank India

HDFC Bank

ICICI Bank


Kotak Mahindra Bank

Positive Mentions

5018

1479

6999

6306

425

2814

0 2000 4000 6000 8000

Axis Bank

Citibank India

HDFC Bank

ICICI Bank


Kotak Mahindra Bank

Negative Mentions

BRAND REPUTATION

Positive buzz as compared to overall buzz

Bank Positive buzz

Standard Chartered India 8.76%

HDFC Bank 7.23%

Axis Bank 5.94%

Citibank India 5.26%

Kotak Mahindra Bank 4.58%

ICICI Bank 2.82%

Negative buzz as compared to overall buzz

Bank Negative buzz

HDFC Bank 15.04%

Kotak Mahindra Bank 11.01%

Axis Bank 10.01%

Citibank India 7.06%

Standard Chartered India 6.33%

ICICI Bank 5.42%

Standard Chartered India had the highest % of

positive buzz. ICICI Bank had the least % of

positive buzz as compared to overall buzz.

ICICI Bank had the lowest % of negative buzz

as compared to overall buzz, followed by

Standard Chartered India & Citibank India

PLATFORM WISE BUZZ

All banks had maximum buzz on Twitter followed by Facebook. ICICI Bank & Citibank India had

the highest buzz on Facebook. Least buzz was on YouTube platform for all the banks


0

20000

40000

60000

80000

100000

120000

CitibankIndia

Axis Bank HDFC Bank ICICI Bank KotakMahindra

Bank

StandardChartered

India

YouTube 1 823 603 583 147 5

News 264 10612 7673 14761 6422 915

Discussion Forums 3895 4152 5663 4365 3577 2181

Complaint Websites 133 1495 2243 2151 436 115

Blogs 559 2525 2568 2352 1977 261

Google+ 276 1054 2030 1527 350 46

Twitter 8238 21364 20805 79697 10914 2353

Facebook 7558 5062 4215 7749 1264 822

Platform wise Buzz

YouTube

News

Discussion Forums

Complaint Websites

Blogs

Google+

Twitter

Facebook

PRODUCT ANALYSIS (CREDIT CARDS)

HDFC credit cards generated the maximum buzz, both positive as well as negative

amongst the competition


Axis Bank16%

Citibank India8%

HDFC Bank44%

ICICI Bank24%


2%

Kotak Mahindra Bank6%

Total Mentions on credit cards

Axis Bank Citibank India HDFC Bank

ICICI Bank Standard Chartered India Kotak Mahindra Bank

0 100 200 300 400 500 600 700 800 900 1000

Axis Bank

Citibank India

HDFC Bank

ICICI Bank


Kotak Mahindra Bank

108

14

357

144

20

48

395

350

995

684

52

225

Mentions on Credit Cards

Negative Positive

PRODUCT ANALYSIS (ACCOUNTS)

ICICI Bank accounts garnered the maximum overall buzz


0

500

1000

1500

2000

2500

Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered

India

KotakMahindra

Bank

Total 865 101 857 2069 1499 45

Positive 83 0 70 166 60 3

Negative 394 44 496 394 362 9

Mentions on Accounts

Total Positive Negative

PRODUCT ANALYSIS (LOANS)

HDFC loans generated the maximum buzz amongst the competition


Axis Bank21%

Citibank India1%

HDFC Bank32%ICICI Bank

31%

Standard Chartered

India4%

Kotak Mahindra

Bank11%

Overall Mentions

Axis Bank Citibank India

HDFC Bank ICICI Bank

Standard Chartered India Kotak Mahindra Bank

0 100 200 300 400 500 600 700

Axis Bank

Citibank India

HDFC Bank

ICICI Bank


Kotak Mahindra Bank

83

1

246

130

7

63

426

22

688

456

17

227

Positive/Negative Mentions on Loans

Negative Positive

PRODUCT ANALYSIS (ATM)

ICICI ATMs had maximum negative buzz


0

200

400

600

800

1000

1200

1400

Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered

India

KotakMahindra

Bank

Total 1341 71 1215 1370 147 605

Positive 68 3 83 99 5 14

Negative 225 60 260 285 24 156

Mentions on ATM

Total Positive Negative

CAMPAIGN ANALYSIS ( OVERALL BUZZ)

ICICI Bank had the maximum buzz on campaigns followed by Citibank India


0

10000

20000

30000

40000

50000

60000

Axis Bank CitibankIndia

HDFC Bank ICICI Bank StandardChartered

India

KotakMahindra

Bank

3015 3609 308

57869

361 578

Total Mentions

CAMPAIGN ANALYSIS ( POSITIVE MENTIONS)

Citibank had maximum positive mentions on its campaigns


Axis Bank, 163, 13%

Citibank India, 708, 56%

HDFC Bank, 12, 1%

ICICI Bank, 171, 14%

Standard Chartered India, 179,

14%

Kotak Mahindra Bank, 27, 2%

Positive Buzz

Axis Bank Citibank India

HDFC Bank ICICI Bank

Standard Chartered India Kotak Mahindra Bank

KEY OBSERVATIONS

ICICI Bank had the highest SOV i.e. 44%, amongst all the competition.

HDFC Bank generated maximum overall positive & negative buzz.

ICICI Bank, Citibank India & Standard Chartered had the lowest percentage of negative mentions as compared to their overall mentions.

ICICI Bank & Citibank India had the highest buzz on Facebook.

ICICI Bank generated the maximum buzz on campaigns but most of it was neutral.

Citibank India generated maximum positive buzz on its campaigns amongst all the competition.

social media analysis of indian banking sector, q2'2016

Data & Analytics