social media all stars 10000 free clicks - part 1 final3

Social Media All-Stars

Introduction Meeting 10/4/2011

COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written Permission Which Does Not Include Electronic Mail 1

10,000 FREE Clicks


• Give us 10 keywords • 500 new customers to

follow • 30 days of FB and

Twitter content • 20 new blog

suggestions • Guarantee: After 30 days

you will have 10,000 free clicks

Web 1.0

• Since mid 1990’s –AOL, Yahoo and slightly later

Google –Built on “clicks” and “impressions”


Web 2.0

• 2006 Facebook, Google, Twitter, & 550+ other major social networks

• Enables Get Clickable to create a rich set of human behavioral understanding tied to advertising.

• Gather data about: – Interest – Purchase intent – Behaviors


Web 2.0 Popular Sites


Current State of Online Marketing

• Web 1.0 leaders have not kept up – Don’t address a users interests – Behind in creating consumer profile matching

system to target advertising and drive clear controllable results

– Even Facebook has just NOW announced changes to address users based on what they have expressed


Enter Get Clickable

• Address the user with 20% to 200% accuracy (100% targeting accuracy PLUS referrals)

• Predict and control growth on mostly any platform

• Proprietary datamining methodology, AI algorithms and data management solutions allow advertisers a reach as powerful as television at 1% the cost with 10X more depth in data - in near real time.


“Big Data”

• Creates true synergy between buyer and seller • Consumer is in control for the first time • A consumers can be understood and even

welcomes being contacted by the appropriate business – Creates a level of safety in social media – Consumers are willing to release information for

things they have declared they truly want


Business Model

• 4 components of a success business model 1) Value Proposition

• What makes your product / service valuable to another person, company, or organization

2) Transaction Model • How many steps does it take to get a consumer to take

your desired action? 3) Feature Set

• The specific capabilities, characteristics, or attributes of a product / service

4) Benefit Set • The advantages that will be received by the consumer if

they purchase your product/service


Value Proposition

• Answers Question: Why should I buy your product service – What unique value the customer will receive if

they purchase from you • Customer Service • Fast Shipping • Better Quality • Cheaper • Cuter • More red, more blue, …

COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written

Permission Which Does Not Include Electronic Mail 10

Value Proposition - Example


Value Proposition for Kohl’s Ad

• Great Discount – 40% Off • Free Shipping Every Day • Great Brands • Bonus Buys • Extra Discount if you use your charge card • Redeem Kohl’s Cash



Transaction Model

• How a business creates, delivers and captures value

• Types – Bricks and clicks

• Traditional store and online store – Cutting out the middle man

• Having less people and therefore less price because less people are involved in the business

– Franchising / Licensing • Taking a formula and selling it to others


Transaction Model

• Other types – Business reference – Collective business – Component business – Direct sales – Fee in, free out – Freemium – Premium


Transaction Model

Kohl’s “Bricks” Kohl’s “Clicks”


Transaction Model

• Kohl’s – Creates incentives online that you can’t get in the

physical store – Creates incentives in the physical store that you

can’t get online – Cheaper to create more and faster incentives

online – Can create trust in a physical store


Feature Set

• Works in Two Parts – Product Development

• What your product really is

– Product Marketing • What are the best ways to communicate about your

product


Feature Set

• Product Development – Understanding what your customer is looking for – Meeting the needs of your customer – Defining a product/service that meet these needs – Build a long term roadmap – Create and stick to a schedule – Set accurate prices


Feature Set

• Product Marketing – Know what makes your product unique and better – Naming and branding – Analyze data to make sure you are correct and

correct if necessary – Launch new products - Continually expand – Know your competition


Feature Set

Kohl’s Target


WHAT’S THE DIFFERENCE BETWEEN KOHL’S AND TARGET?

Feature Set

• KOHL’S – Has discounts – More basic – Focused heavily on

discounts – Targeted to a mostly

female demographic – Not very – brand focused

• Target – Has discounts – More stylish – Has some brands and

labels – Targeted mostly to

families as a whole – Brighter colors, denoting

more of a blend between a boutique and a large store


Feature Set

Kohl’s MORE ABOUT DISCOUNTS Target MORE ABOUT STYLE


Benefit Set

• Product Benefits: A set of Advantages that will be received by the consumer if they purchase your product/service

• Physical – Something you can touch • Emotional – for a good feeling


Benefit Set 10 examples of tangible (Physical) • Soft • Warm • Moves easily with you • Colorful • Available in any color • Customize it • Hands Free Phone - Don't have to dial while driving • CD Changer - Play multiple songs • DVR - Record your favorite TV shows and watch them

while fast-forwarding through commercials


Benefit Set 10 Examples of Intangible (emotional) • Feel better about yourself • Look taller • Be the envy of your friends • Be green - save environment • Improve your self • Save Time – “I can have it done this morning" • Reduce costs • Reduce downtime • Share with your friends • Take heart in knowing that you own the absolutely best


Benefit Set

Kohl’s – Expect Great Things – Getting great value from lots of things

Target – Bulls Eye – Culture, taste at a low price


Keywords

• Business Model = Keywords • Include all the “qualities” of your item

– Who would want it – Why they would want it – Why yours is better – Why buy it from you

• How clever you can be at communicating the 4 pieces of your business model – Say it in multiple ways. Use slang, synonyms, different

styles, …


Session #2

• Show what’s its like to develop the keywords using these same examples

• Show how you can do the same for your brands, products and services

• Submit your keywords to us • We return your four sets of keywords, plus

“who to follow”, “what content to publish” and original content



Social Media All-Stars


• Learn the ABCs of Social Media – Weekly on Tuesdays • Take 10 keywords and

learn how to find 500 new customers (buyers versus followers)

• Learn top tools for monitoring, research publishing, advertising, video production

Why do Social Media All-Stars

• We get you customers not just followers • Show you how to get from “followers” and

“fans” to customers • How to develop your sales qualification

materials • Normally $$$$ thousands of dollars from sales

coaches • $50 per month – If you’re ready to get this

done fast and skip to the next step COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written


Other Packages • We do it all for you! • Account Manager • $500 per month, 1000 fans and followers, 30 days content, we

make 5 business models for you and rank them for effectiveness

• $1500 per month, 1500 brand advocates (last step before customer), $5000 per month for 5000 brand advocates – Get in-depth reports no extra charge – Location – Other accounts they have in social media (on Klout, Linkedin,

YouTube, Flickr, Klout and other social media accounts) – Retargeting keywords (additional audiences that are “showing

up”)


For more information on Get Clickable see: http://letsgetclickable.com

For More information on the Social

Media All-Stars Promotion see: http://www.letsgetclickable.com/promotions-page.php



http://letsgetclickable.com/

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