social media advocacy become a busy bee online! aauw public policy department, 2014
TRANSCRIPT
SOCIAL MEDIA ADVOCACY
BECOME A BUSY BEE ONLINE!
A A U W P U B L I C P O L I C Y D E PA R T M E N T, 2 0 1 4
MEET MELODÍA GUTIÉRREZ!
• AAUW Texas State Organizer since August of 2013
• Background in community organizing and local politics
• Political Science, B.S.
• Texan
• Social Media lover
• Professional busy bee!
WHY USE SOCIAL MEDIA FOR ADVOCACY?
IT’S EASY TO BE A BUSY BEE ONLINE AND HERE’S HOW!
Public message.
Easy access to influencers/officials.
No cost.
Connection-building.
Available 24/7 – you can fit it into your schedule!
GOALS OF SOCIAL MEDIA ADVOCACY
Increase visibility for a policy position.
Influence policymakers and constituents.
Recruit new activists.
WAYS TO USE FACEBOOK FOR
ADVOCACYSpread information about your
issue or cause.
Share items that ask folks to take action.
Take over a politician’s page.
EXAMPLE: SPREAD INFORMATION
EXAMPLE: SPREAD INFORMATION
EXAMPLE: ASK FOR ACTION
EXAMPLE: TAKE OVER
WAYS TO USE TWITTER FOR ADVOCACY
Spread information about your issue or cause. Consider using a “tweetchat” or a Twitter “storm” to broaden the reach.
Share items that ask folks to take action.
Tweet at politicians.
Ask influencers to tweet your message.
EXAMPLE: SPREAD INFORMATION
EXAMPLE: ASK FOR ACTIONTell Congress to restore unemployment insurance for
Americans seeking work in this economy bit.ly/1gAVEHa #RenewUI
It’s time for Congress to get back to work helping Americans get back to work bit.ly/1gAVEHa #RenewUI
Why would we cut something that kept almost 2 million people from falling into poverty? bit.ly/1gAVEHa #RenewUI
For every $1 spent on unemployment benefits, $2 are pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHa
Tell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUI
EXAMPLE: TWEET WITH NATIONAL
EXAMPLE: TWEET AT POLITICIANS
EXAMPLE: INFLUENCERS
SHARE MESSAGE
EXAMPLE: INFLUENCERS SHARE MESSAGE
EXAMPLE: ALL. THOSE. GOALS.
PAY ATTENTION TO METRICS & BE STRATEGIC!
Bitly: Use to make shortened links for Facebook & Twitter and to track clicks.
Facebook Use Facebook Insights
Aim for at least 5 percent engagement rate Activity Log (schedule your posts)
Twitter Twitonomy (shows retweets, favorites, reach, most influential
users, ) Tweriod (when to tweet) Hootsuite (schedule tweets)
HOW TO BECOME A BUSY BEE RIGHT AWAY!
Set Up Your Accounts! It’s safe and free!
Strategize about your goals.
Connect with AAUW on social media.
Join AAUW Action Network.
LET’S BE BUSY BEES!! MINI-TWITTER STORM!
Follow and “Like” the following pages:
@AAUWTx
@AAUW
@AAUWPolicy
@JohnCornyn
@tedcruz
@mell0wdia
LETS SET UP OUR ACCOUNTS AND STRATEGIZE!
What’s your goal?
Who is your audience?
What’s your message?
What types of content and channel(s) would work best?
SAMPLE POSTS & TWEETS
.@tedcruz @JohnCornyn it’s been a few weeks since #equalpay has been blocked. Will you support Texas women by joining the fight for fair pay?
.@tedcruz @JohnCornyn can Texas women count on your support for #equalpay?
.@tedcruz @JohnCornyn in Texas we do everything better. Will you join us in the fight for #equalpay for women?
#EqualPay
AAUW NATIONAL ON SOCIAL MEDIA
Facebook.com/AAUW.national
@AAUW, @AAUWPolicy
@AAUWNational
SOCIAL MEDIA—HELPFUL HINTS!• Twitter.com and Facebook.com are the primary social media
outlets for branch promotions, and advocacy efforts.
• Social media websites like Twitter and Facebook are safe and free to use!
• All you need is an e-mail and a birthday to set up your accounts!
• You can use privacy settings to limit or expand your online presence.
• The hottest facebook pages to follow are: AAUW, AAUWTx
• The hottest Twitter feeds are: @AAUW, @AAUWTx @AAUWPolicy
• Using social media is a great way to increase visibility for your branch, promote your endeavors and make an impact on policy.
• Bee a busy bee online and impact AAUW TX and your community! Melodía Gutiérrez
AAUW TX State [email protected]