social media: activating supporters and engaging donors online
DESCRIPTION
The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and successful case studies will give you new ways and ideas to garner support during these difficult times. Facilitator: Jason Falls, VP, Interactive and Online Communications, Doe-AndersonTRANSCRIPT
Social Media & Fund Raising
National Safe Place Webinar
Presented by The Social Media Club Louisville
July 21, 2009| National Safe Place
Agenda
•Promote Your Cause – Fund Raising Tools
•Increase Outreach – Platforms For Messages
•Enhance Productivity – Tools To Work Smarter
Technology?
Computer software and tools
Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
Most no more complicated than your email software
Many if not most are FREE!
3
What is Social Media?
Way To Communicate
Those tools are an avenue to your audience
Consumers aren’t consuming media as much
They’re relying on each other for referrals, including causes to support and where to donate
Social Media is a one-to-one communications channel between you and them
It’s also an observation deck for conversations
4
What is Social Media?
Effective Way To Promote Your Cause
Increases Outreach To Your Audience
Enhance Your Productivity
5
Why Should We Care?
Listen to Conversations
Participate in Conversations
Become an Expert Advocate On-line
Raise Awareness & Develop Resources
Promote The CauseIncrease Outreach
Search
Alerts
Twitter Search
RSS
7
Listen To Conversations
8
Comment on relevant blogs
Participate on relevant forums & message boards
Join conversations on Twitter
Participate in Facebook groups
Participate In Conversations
9
Start A Blog
Push your message
Makes you a go-to resource
Twitter to share content/ideas
Engage on Social Networks
Become An Expert Advocate
Fund-Raising (501c3) First Giving Changing The Present Change.org SixDegrees.org JustGive.org BringLight.org GiveMeaning.org LinkedIn
Develop Resources
Fund-Raising (PayPal) Fundable ChipIn DropCash
Others Kiva MyCause.org
http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories
Have A Compelling Story
Make A Specific Ask Or Goal To Reach
Make It Easy To Give
What Works
http://jenlemen.com/blog/?p=368
Surf The Web Faster and Smarter
Distribute Information Faster To More People
Other Tools To Make Your Life Easier
Enhance Your Productivity
13
Surf the Web Faster & Smarter
14
Surf the Web Faster & Smarter
15
1,200 Visitors/Month
325+ RSS Subscribers
1,600 Visitors Last Month
52% of traffic fromreferring sites
Front page of Kirtsy.com, frequentactivity from StumbleUpon & Twitter
Distribute Information Faster & Wider
Other Tools
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.815.3257
Web: socialmediaexplorer.com
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