social media
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What is Social Media?TRANSCRIPT
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Stage 1
ThePreliminaryRound
Team Name: The Deciphers
Name of first member: Dinesh SinghCollege Name: IMT Ghaziabad
Name of second member: Sandeep MukherjeeCollege Name: IMT Ghaziabad
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24 out of 25 newspapers are experiencing record decline in advertisements
Here’s a quick reminder that, despite the upbeat story lines we’ve heard about the greater media business during the past year or so, most newspapers are still very much in free fall. At the American Enterprise Institute’s Carpe Diem blog, Mark J. Perry finds that print ad revenues are now the lowest they've been since 1950, when the Newspaper Association of America began tracking industry data. Again, that's 1950, when the U.S. population was less than half its current size and the economy was about one-seventh as big. Revenues are down more than 50 percent in just the past five years alone.
“The dramatic decline in newspaper ad revenues since 2000 has to be one of the most significant and profound Schumpeterian gales of creative destruction in the last decade, maybe in a generation,” Perry writes.And yet, his graph might actually understate the horror of last year’s newspaper financials. The problem isn’t simply that growing digital ad dollars can’t replace disappearing print money fast enough; it’s that digital ad revenue is barely growing at all.
And while circulation dollars are up, that growth is likely concentrated at national papers, like the New York Times, which have had success implementing pay walls for their websites. The Gray Lady now has 799,000 online-only subscribers, which helped its first quarter rise year over year. But metro papers haven’t had the same luck convincing their readers to pay. The San Francisco Chronicle, for instance, dropped its own pay wall after just four months.
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ILLUSTRATED WEEKLY SOCIAL MEDIA NEWSPAPER
Visiting social sites is more popular than checking personal mail
There are over 200,000,000+ blogs
25% of search results for world's top 20 largest brands are links to user generated content
35% bloggers post opinions about products
growing fast38 Years= 50 million listeners
13 Years= 50 million viewers
4 Years= 50 million users
200 million users in less than
12 months
65
27
8
Consumers
Trust Friends Trust Experts Trust Celebrities
14% trust Ads76% of people trust
consumer recommendations for purchase decisions
Social Media is the #
Activity in the World
Companies are both deeply and widely
engaged in social media significantly surpass their
peers in both revenue$ and profit$
What are they saying about you?
The Content finds us!
We no longer find products, services & new ideas
What are you communicating right now?
We no longer search for content….
They find us via social media
SO
What is social media?
THIS IS SOCIAL MEDIA!