DRIVE YOUR BRAND

THE NEW SOCIAL MEDIA AND VIRTUAL MARKETING

William J. PaolilloConsultant & Business Strategist

Renee Sacks,Ph.D.

President, Sacks Communications, Inc.Executive Director, Women Builders Council

Part 1: Social Media

Part 2: The Social Revolution

Part 3: Some Practical Applications: Linkedin Workshop

HERE’S THE PLAN

YOUR QUESTIONS

THE SOCIAL MEDIA REVOLUTION

http://www.youtube.com/watch?v=sIFYPQjYhv8

Click on the image above to play

Is Social Media a Fad?or

The Biggest Shift since the Industrial Revolution?

Social Media

Digital Reputation

Ben Franklin, said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Bill Paolillo says, “Today, before someone will do business with you they check out you and your company on the web.”

Renee Sacks says, “Today, anything you do –good or bad – follows you, always.”

The Power of Social Media

Instant Messages

ScanSource, Inc.

15-20+ Million Unique Users (U.S.)1,882% Growth

Exponential Messages

4,300 43,860

@BillPaolillo

@ReneeSacks

@themarketer

@RonWorth

@contractor

@architect

@engineer

More than 100 Million videos played daily100,000 New videos added

60+ Million Members with expectations to reach a Billion2010 Revenue: $200+ Million

YOUR QUESTIONS

STRATEGIC SOCIAL MEDIA

Social Media Communication Tools

• The Next Generation of Websites• Email Communications

(e-blasts, e-alerts, e-letters)• Internet Broadcast• E-Books • Page Turner Technology

The Evolving Web

Web 1.0Web 2.0Web 3.0

Sacks CommunicationsThe Conference Center

Quality Building ServicesHellman Electric

Navigating Opportunities

NEW MARKETING TECHNOLOGIES

“I have 1990 printed brochures in a box”“I have 1990 envelopes in a box”

New electronic page turners and e-book formats are replacing print brochures

Hellman ElectricMBI

SciameQuality Building ServicesGroundbreaking Women

The New BrochureTurn The Page - ONLINE

NEW MARKETING TECHNOLOGIES

Online newsletters, e-alerts and other news communicate more than information.• The medium is the message.• You are instantly a known-firm.• You have authority and expertise.• You have information others need.• You are interested in your clients and what they

need to know. Zetlin & De Chiara NECA NY Green

WBC FYI NECA New York E-Alert

Newsletters, News Alerts,White Papers and other Smart Communications

NEW MARKETING TECHNOLOGIES

New internet broadcast formats• Firm introductions• New product and service launches• Training and education

Energy Forum Buildsafe Conference

I am a Groundbreaking Woman Groundbreaking Women Impact Movie

One-on-One Lecture Series QBS Corporate Training Video

Corporate Responsibility

Internet Broadcast FormatsIf They Could See You Now!

• Monitor and stay up to date on Social Media• Monitor your online reputation• Establish employee policies• Train employees• Update your website and social media accounts

One of the best policies is from Coca-Cola. It isn't just a policy, rather, it guides behavior. It can be downloaded from:

 .

Your Social Media Policy

YOUR QUESTIONS

SOME PRACTICAL APPLICATIONS:

LINKEDIN WORKSHOP

1. Profile – Your Personal Brand in Google

2. Websites – How to build your page-rank

3. Summary – Your Promise to Deliver

4. Applications – Slideshow Presentation

5. Group Diving – Create a Group

6. Be an Expert – Answer Questions

LinkedIn Profile Tune Up

YOUR QUESTIONS

NOW IT’S YOUR TURN TO

TALK TO US