social media 101 - real estate
DESCRIPTION
Here is a social media primer for real estate agents, including information on Facebook, Twitter, LinkedIn, YouTube & Blogging.TRANSCRIPT
Social Networking
101
Expanding your Sphere of Influence
Online
Chrystie CornsPresident & Chief Marketing
Strategist
Twitter: @ccmaineEmail: [email protected]
“Making things popular on the internet since 2001”
What is Social Media...and Why should I care?
http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
Traditional v. New MarketingTraditional Marketing New Marketing
Expensive (Money)Relatively Cheap (Free in most
cases)
Not easily Tracked Measurable
Short Lived Campaigns Relationships are built
Casting a Wide NetMore focused on your target
market
More lag time between conversions
Better Conversions
What do I DO with Social Media
• Create
• Share
• Comment
• Link
• Engage
• Listen
• Learn
Getting Started
Social Media Goals
• Personal Branding
• Increased Sales
• Become an local authority in your Area
• Networking Opportunities
• Media Exposure
Get more eyeballsin the sales funnel
Personal Branding – Who are you?
• Familiar Face
• Top Producer at your Company
• Specialist
• Known as an expert in certain area
• Recommendations
Research• Who Am I
– What do I want to be known for
– What do I have to offer my clients
– What is my personality
• Who are They?
– Industry
– Competitors
– Clients
Who are THEY?
Industry Research
• What is acceptable?
• Is anyone in the industry online?
• What has been tried?
• Who has succeeded?
Competitive
What is my competition doing online?
What kind of Press are they attracting?
Are they perceived in a pleasant light?
Are they well received by public?
Customer
• Who is my target market?
• Where do they hang out online?
• Do they read blogs?
• How do they want to be interacted with?
• Are they content producers or passive readers?
Online Profiles – Must Haves
• Naymz
• Active Rain
• Zillow
• Trulia
Why Facebook Is Important• 500 Million Active Users
• 250 Million Users log in EVERY DAY
• Average User is connected to 80 community pages, groups & events
• Average User creates 90 pieces of content each month
• It’s Free
• It’s where your past, current & potential clients are
• Your competitors are using it.
Social Marketing Strategy for
Personal ProfilesFan PageGroupsEventsFacebook Applications
News Feed
Profile Page
Your Friends see this
Fill out your Bio:
• Things you can mention in your bio
– Job - I’m a real estate broker
– The area you service
– Specialties - I specialize in first time home buying
– Awards or Accreditations – 2008 Maine Realtor of the Year
Info Tab
Other Profile Page Tabs
• Photos (Tagged & Uploaded)
• Notes (Like a Blog)
• Videos (Tagged & Uploaded)
• Events (Invited & Attending)
• Third Party Applications
Status Update
• Update your Status
– “Just sold another home in South Portland”
– “Heading out to meet a first time home buyer, Exciting!”
– “Open House at 353 Pine Street today 11-2. Come say hi”
Connecting with Friends
Friend Suggestions Tool
Upload Email Contact List
Facebook Fan Page
What Can you Do with A Facebook Fan Page?
Contests
Coupons
Exclusive Content
Discussion Boards
Content RSS
Photos
Videos
Updates to Fans
Status Updates
Events
Set up landing Page
Facebook Events
• Advertise Upcoming Events: Open House, First Time Buyers Class, etc.
• Promote your website
• Build a guest list
• Share photos, videos, and commentary about event
• Events are displayed on a users wall if they have confirmed they are attending
www.facebook.com/events.php
How do I let people know about my Fanpage, Events or Groups?
• Invite your Facebook Friends to become fans
• Update your status
• Write a Blog post on your website
• Create a welcome video
• Tweet about it
• Add the link to your email signature
What is Twitter?
Why Twitter is Important
• 106 Million Users & 300k New Accounts each day
• Fastest growing Social Network
• You can do it anywhere!
• It’s Free
• You can follow people locally & nationally
• Allows you engage one-on-one with people
Social Marketing
StrategyEveryday millions of users create, discover and share ideas on
Twitter• Users also find great value in connecting with businesses of
all kinds on Twitter– Share their experiences – Provide Feedback– Discuss new product ideas– Ask customer service questions
http://business.twitter.com/twitter101
• Create a Profile
• Follow People
• Provide Value
• Engage
Find, Friend, & Follow
• Find Locals
• Find other Real Estate Agents
• Find other Industry Organizations
• Click on Follow
Background
Select one of Twitter’s Backgrounds
Twitterbackgrounds.com
Twitrounds.com
Have designer create one to match your current branding/ marketing material
How do I find folks to follow?
• Twellow.com
• WeFollow.com
• Twitter.grader.com
• GeoFollow.com
• Justtweetit.com
• #followfriday
What do I Tweet About?
Anything(But please be yourself)
Okay..if you really want rules
• DO Provide value
• DO Be witty, funny & humorous
• DO Use your business voice
• DO Show your knowledge & expertise
• DON’T Talk AT your followers, talk with them
• DON’T Spam your followers
• DON’T Talk badly about your competition
Twitter Applications
Mobile Twitter
LinkedInCreate Profile
Find Contacts
Add Connections
Recommendations
Group Discussions
Q&A
Applications
RSS
•Be Transparent•Use your business voice•Engage•Learn•Have Fun
The Rules of Engagement
Where do you find the time?
• Block out time for social networking
• Use Ping.fm, TubeMogul, & Twitter Clients
• Do it while waiting in line (Grocery, Bank)
• Get someone to do it for you
Thank you for Having Me
Twitter: @ccmaineEmail: [email protected]
LinkedIn: www.linkedin.com/in/chrystiecorns
Or just……GOOGLE ME!