Social Media & Youfor the

City of Blue Ash

Betsy Ross & John Cappella

Game Day Communications

About Game Day Communications

• Boutique PR firm specializing in sports and cultural entertainment

• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan

development, tourism, corporate sponsors)• Event Marketing Management/Staffing• Digital Media/Social Media Evangelists

Some of our Clients

Everybody is doing it…

Social media is information content created bypeople using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks.

It would be the sixth largest in the world with 200+ million users.

If Facebook were a Country…

Who, What, When, Where…Social Networking

It’s not just for you, the kids…some 300 million U.S. residents are using social networking sites

It’s a lifestyle change: a shift of time management, work flow

Get in the game, see what others are doing on socialnetworking sites

Storyboard your use of social networking; have a purpose and maintain your site with updated content

Why You Might Consider Social Networking

Positions you as a valuable resource in the company Attracts new people to your content Positions you and/or your company as an industry

authority Focus on a few efforts so you can maintain audience

engagement Social media usage has surpassed e-mail usage in the US

Social Media Tools

Laptop or desk-top computer Camera phone/digital camera Flip camera PDA/I-Phone/Blackberry

Get Connected with Social Networking

Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links

Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use

Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook

Youtube.com: Create your own channel, use a flip video camera to capture video of your projects

Update all regularly

HELP!

Review the Bold Fusion Social Media Playbook

http://cinweekly.cincinnati.com/playbook.aspx

Social Media Resources

• www.mashable.com• Linkedin.com Group: Game Day Social Media• www.shankman.com• Word of Mouth Marketing Association• Game Day Social Media 101 (May 15, June 3)

Getting Started

What is your purpose/goal?– Brand Awareness– Event Promotion– Influencer Networking– Search Engine Optimization

Decide which social media platforms you will use to create your Network

– Blog -12seconds.tv– Podcast -Flickr– Youtube -Twitter– Facebook -Animoto– Linkedin

You don’t have to use them all at once!

Getting Started

Create an Editorial Schedule

Use the same format you do for a Marketing, Business or PR Plan so it complements your on-going work.

Review it regularly but be flexible.

Flying Pig Marathon: Case Study

Created Flying Pig Marathon Digital Media Network in December ‘08– A social media news room was launched inside of the Race’s

Media Center– Twitter.com was used to promote the race in advance and to

announce winners in all races (Twitpic for photos and 12seconds.tv for video)

– Youtube.com was used and all videos were uploaded from Race Weekend, all race winners and the flavor of the event

– Flickr.com was used to share photos from Race Weekend– Animoto.com was used to make music videos with photos

Flying Pig Marathon: Results

“Flying Pig Marathon” was the #1 keyword search on Google USA on Sunday, May 3

The Pig is the second most “tweeted” U.S. marathon per # of followers … behind Boston

– Used Tweetdeck.com to monitor Twitter conversation and answer/correct any questions/misinformation

2,000+ page views on Youtube.com Flying Pig Marathon Channel 2,000+ photos uploaded to Flickr by the Race and runners Flying Pig Marathon total participation set a Race record in 2009 at

22,285 (all 50 states, 16 countries)

Promote Your Efforts

Use existing resources to promote your social media effort with the following suggestions:

– E-mail signature– Web site– E-newsletter/magazine– Billing statement– What else?

Measurement

Use the same format you do for a Marketing, Business or PR Plan so it complements your ongoing work…

Think in terms of a scorecard and track # of Facebook fans, Twitter followers, Youtube views on a quarterly basis.

Thank you, andgood luck!