social media 101 - introduction [part one]
DESCRIPTION
Social Media 101 presentation part of AUB's Online Collaborative Social Media 101 workshop presented by Weam Alawar, content by Mohammad Hijazi.TRANSCRIPT
Social Media 101 AUB’s Online Collaborative’s
third annual social media workshop #SM101
Course Overview Day/Date Lecture Title Loca0on
27-‐Feb Introduc0on and Case Studies OSB 207
6-‐Mar Facebook Tips and Tricks OSB 207
13-‐Mar TwiAer Basics and Blogging
Jafet: E-‐Classroom (2nd floor)
20-‐Mar LinkedIn Jafet: E-‐Classroom (2nd floor)
27-‐Mar
Google Plus and Other Social Networks
(Pinterest, Instagram, etc…)
OSB 207
3-‐Apr Social Media Monitoring and Measurement
Jafet: E-‐Classroom (2nd floor)
10-‐Apr Design for Social Media and HTML for Blogs OSB 207
24-‐Apr Examina0on OSB 207
So what is Social Media?
• The internet has been available since the 1960s as ARPANET
• Access was limited to the military and universities
• First Website in 1991
• Dial-up access in 1993 to the public
• Web 1.0
• Not Social Media
So what is Social Media?
• Web 1.0:
• Early stage of World Wide Web
• Users can only view, cannot contribute
• Editing only done by owner of the website
• No user-generated content
So what is Social Media?
• The big transformation: Web 2.0
• Coined in 1999
• Resurfaced in 2004
• Allows users to interact and collaborate
• Ongoing interactive dialogue
• Social networking, user created sites, blogging, video sharing, etc…
So what is Social Media?
• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
Web 2.0
• A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
Social media is an online conversation!
Look Who’s Online: • your family • your schoolmates • your community • Your childhood
friends
• your school • your fans • your neighborhood • your acquaintances • anyone who has
internet access and an opinion
But to you, all this is …
So what is Social Media REALLY?
Listen
• Find where the people that interest you are participating
• Read what they have to say
• Google your interests (and your name)
• Find tools that can help you listen
• Discover what is happening out there
Share Your Content
• Don’t be afraid to share. You need to share information to get the value out of social media
• Update your profile(s) to update your readers
• Tools that promote sharing: • Share This, RSS feeds,
Email a friend
Contribute in a meaningful way
• Think like a contributor
• Consider what is relevant to the community
• Share your opinion with regard to issues of interest
• Help in creating original content, constructive discussions, etc…
Be personal
• Don't shout (?). Don’t be extra formal.
• Speak like yourself – and join the conversation
• Start a conversation– give people something they can relate to.
• Most importantly: Be yourself
Be transparent & honest
• Remember: Online content is public content.
• Ask yourself: Would you say that in public?
• Avoid puffery (people will ignore it)
• Avoid evasion and lying (people won’t ignore it)
See criticism as an opportunity
• Don’t try to delete or remove criticism (it will just make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an explanation and legitimate solution
Southpark Videos
And now from QUICK STATS