social media 101 for job seekers
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As a jobseeker, why is crucial for you to be utilizing social media?TRANSCRIPT
Social Media 101
Presented by:
Viveka von Rosen
[email protected]/in/LinkedInExpert
www.twitter.com/LinkedInExpertwww.facebook.com/linkedinexperttraining
www.linkedintobusiness.com970-212-4711
BIO: Viveka von Rosen
• Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer.
• Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users.
• Manages The Executive Center• Strongly believes that giving is a best business practice
and is passionate about meeting new people and supporting them in their passions and purpose.
Mission Statement: Linking people to their potential using social media strategies.
April 12, 2023
Disclaimer and Disclosure
Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.
Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure.
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Learning Objectives for 101
Customers will learn the “What’s” of Social Media.
(For the “How’s” attend 201)
• Definitions: Social Networking, Social Media,
blogging
• Privacy? Do you have any on Social Media?
• Popular Tools: Twitter, LinkedIn, Facebook,
YouTube, blogging
• 10 Tips to use Social Media effectively
© Copyright 2003-2009– Linked Into Business - All Rights Reserved 5
Time Magazine Says:If you're serious about being hired, you need to put your computer and PDA to work.That means getting word out: – On social media sites like
Facebook – By sending instant job-search
updates via Twitter – Meeting new people who might
be able to lend a hand through LinkedIn
What is Social Media?• User generated communication and content that
widens your sphere of connections and influence. • A FREE TOOL allowing you to provide, share and
receive information with a targeted audience OR the world.
• An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.
So What is a Social Network?
• A Social Network is a collection of people that
are “connected” to share contacts and resources
• A Social Network allows you to utilize one
another’s “connections”
• Different social networks cater to different users
© Copyright 2003-2009– Linked Into Business - All Rights Reserved 9
What is Social Networking?
• CommonCraft: What is Social Networking?
Social Media and YOU
• Get your arms around the fact that social media is here to stay.
• Twitter isn’t the point – RELATIONSHIPS are the point.
• Social Media is still in its infancy…. get on board now
• It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.
It’s Important to Remember:
• Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.
User Generated Means User Regulated (Social Media Safety)
Social Media Demands:• Transparency• Immediacy• Commitment• Relationships• Authenticity• Integrity
Key Factors of the Social MediaMovement
• Desire for Connection• Need to be heard• Quest for authenticity• Ease of use & low barriers to entry
(Free! )• Social contact for the introvert• Access to INFO • Job search potential
Social Media for Jobseekers
• Create Connections• Create Relationships• Create Trust• Create a Job
New way to see and be seen
The Social Media Stats
• www.SocialNomics.Com• Michael Stelzner’s Social Media Industry
Marketing Report
The Social Media Revolution
What are some of the sites?
Social Media OMG – Where to Start?
Today we’ll look at:
What is Twitter?Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets. - Beth Harte, Ann Handley - MarketingProfs
What is Twitter? Twitter is a social network comprised of short updates, or tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device
Thanks go to Connection Point Interactive for this Slide
TwitterWhy should I use Twitter?• Connect with other jobseekers• Communicate your opinions, thoughts or expertise• Follow Job posters, job listings• Research
TwitterGetting Started• Write a good personal bio• Add your photo• Customize the background
April 12, 2023 [email protected]@linkedinexpert
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TweetBeep
TweetBeep keeps track of all tweets that mention things you are interested in
• (industry) hiring• Job fairs (State)• Your name• Your industry
FacebookWhat is it?Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).
A place to connect with and share your life with friends, family, organizations or complete strangers.
Connection Point Interactive for this Slide
Why should I use
Facebook?• Facebook has become the global
social networking standard• Not just for college students & 20-
somthings anymore• Connect to friends, family or
organizations• Share comments, photos, videos,
games, recommendations
Fastest growing segment: Women over 55
- InsideFacebook.com
Thanks go to Connection Point Interactive for this Slide
04/12/2023Linked Into Business
Viveka von [email protected]
m
Make Sure You Update
• Let people know you need a job• Ask for resources• Ask for advice
Lets go to a live tour of Facebook
How to use Facebook?
• Ask for a job• Showcase your skills• Enlarge your network• Ask for help• Use a page, not a profiles• Limit photos / video unless they support your job
search• Keep your fans close and your friends closer!
April 12, 2023
LinkedIn•Is the world’s largest professional network (50 million + ) •Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals.•Has an unparalleled search engine (fields)
1.You are a record in the database2.The records are connected3.The connections form a network
you can use
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April 12, 2023
LinkedIn® and Its UsersLatest LinkedIn Facts• LinkedIn’s 50 million members are in over 200 countries and
territories around the world.• A new member joins LinkedIn approximately every second, and
about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.• 385 employees• Worth about 1 Billion (100 million yearly take)
LinkedIn® User Stats:– Average Household Income - $109,000– Average Years of Experience – 15 yrs.– Average Age – 41 yrs.– 46% Users are “decision makers”
© Copyright 2003-2009– Linked Into Business - All Rights Reserved 33
Lets Look at the LinkedIn® Home Page
Viewers
Top Video Site (13 BILLION views!)Viral capacity Play anywhereBlog, E-Mail, Web site, handheld
All inclusive updates on your phone
YouTube
• Over a BILLION viewers.• 2nd largest search engine• Internet viewers watched 14.8 billion videos in
January 2009 alone.• Google continues to surpass others in terms of
online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed.
• In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.
You Tube for JobSeekers
• Do a video resume• Get Resume Advice• Get Job Seeking advice
If you do a search on YouTube, you’ll be amazed at what you can find…
Blogging
Create relationships, build brandsPost new entries oftenRipe for outsourcingWordPress, Blogger, TypePad112 Million Blogs“Free” website
Blogging
• Creating a blog is a cheap/ free way of making a “website”– Wordpress.com– eBlogger.com– Typepad.com– Posterous.com
• Encourages Jobseekers to find their voice• Blogging encourages literacy• With blogging, sharing information and doing research
becomes second nature• Jobseeking bloggers can display work, resumes, ask for
feedback
Jobseeker Strategies
• It’s about the relationship:– What are your employers saying?– What are people in your industry saying?– What are they looking for?– What questions do they have?– Make some new best friends!
The Eight “Be’s” to Jobseeker Success
1. Be Relevant – see below
2. Be Informative – share useful information
3. Be Human – create relationships
4. Be Current – keep on track every day
5. Be Transparent – and back up your claims
6. Be in Touch – pick up the phone!
7. Be Clear on your Offer – what is your brand?
8. Be Clear on your Keywords - optimize
Jobseeker Tips
1. Act fast!
2. Tap into your network to stay upbeat
3. Go beyond job –related networking
4. Keep everyone you know in the loop
5. Don’t count anyone out as un-useful
6. Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.
Contact Me
• Please feel free to invite me to connect: [email protected]
• www.linkedin.com/in/linkedinexpert• Tweet me @LinkedInExpert• Call me at: (970) 212-4711
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