Rhet Turnbull26 January 2010

Social Media

BlahBlah

BLAH Blah

Blah

BlahBlah

Blah Blah

BLAH!

Social Media

OPSEC!

Privacy? STOP!TWEET!

Facebook?

LinkedIn? FadShould

I?

Who cares?

Flickr?

First, some numbers

World Population

1,335,007,550

1,198,003,000

350,000,000

308,405,000

500,000

500,000New Facebook users

500,000New Facebook users

EVERY SINGLE DAY

3.5 BillionPieces of contentshared each week

14,000,000

14,000,000Articles on Wikipedia

200,000,000

200,000,000

Blogs

27.3 Million

27.3 Million

Tweets per day on Twitter

80%

80%

Companies that used LinkedIn to recruit workers

1 out of 8

1 out of 8

Married couples in the U.S.last year that met via social media

13 hours

13 hours

Amount of video uploaded to YouTube every minute

88%

88% of teens use social networks every day

88% of teens use social networks every day

50% would consider access to social networks when considering a job offer

OK, so a lot of peopleare using this

Social Media thing...

But what is it?

Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”

Wikipedia

Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”

Wikipedia

BLAH BLAH BLAH

It’s also a fancy way to describe the bazillions of conversations people are having online right now

Social Media = Communication

From Social Media Marketing by Stephen Davies

From Social Media Marketing by Stephen Davies

It’s About Being Human

• Communication

• Connections

• Collaboration

• Collective Wisdom

• Contributing

• Community

From Social Media Bootcamp by Wendy Maynard

From Social Media Bootcamp by Wendy Maynard

From Social Media Bootcamp by Wendy Maynard

It’s notabout

SHOUTING

It’s about the narrative

It’s about being part of the conversation

It’s about listening

Social Media is aConversation

• Social Networks

• Blogs

• Wikis

• Podcasts

• Photo sharing

• Video sharing

The Conversation is powered by

From The Conversation by Tactica Interactive Communcation

The Conversation is

NOT CONTROLLED

The Conversation is

NOT ORGANIZED

The Conversation is

NOT ON MESSAGE

The Conversation is

● Organic ● Vibrant ● Emergent

How do I take part in the conversation?

•Listen

•Listen

•Listen

LISTEN!

ENGAGE!

What tools can I use?

Asks one question: What’s on your mind?

You share thoughts, links, photos, personal information with your “friends” – your network

of friends, colleagues, associates

Asks one question: What’s happening?

140Only 140 characters to answer the question

Others choose to “follow” your tweets

• Professional Networking

• Connections

• Your Resume

• Recruiting

Share photos

Publish a mini-blog

Become your own TV station

Become your own publisher

All these things are just toolsUse the right one for the job

Does your paycheck depend on selling

something (or a message)?

14%

78%<

14% people who trust advertisements

78%<

14% people who trust advertisements

78%people who trust

recommendations from other people

<

78% > 14%

78% > 14%

Social Mediais

Word of Mouthon

STEROIDS

Does your job involve helping people?

• Communicate

• Connect

• Collaborate

• Collective Wisdom

• Contributions

• Community

http://www.af.mil/socialmedia.asp

Social Media and the

Air Force

Don’t forget that it’s a conversation!Using Social Media

as just another broadcast channel

isn’t using Social Media

Really? “Airmen Social Media Metrics”

Really?

Someone in DoD gets it

“We want to be part of the conversation”

Not everyone at DoD gets it

Unless you use the Authorized Version

Chirp is a Government experiment based on Twitter

We’ve come to believe that messages are something we can launch downrange like a rocket, something we can fire for effect. They are not.

Good communication runs both ways. It’s not about telling our story. We must also be better listeners....

We cannot capture hearts and minds. We must engage them.

–Admiral Mike Mullen

ADM Mullen gets it

The enemy gets it

If the Air Force doesn’tget it, it won’t matter how many F-22s we have

Remember,It’s about the

CONVERSATION

If you do not tellyour own story

If you do not tellyour own story

someone else will

Some final thoughts from the stream

So, what’s yourUSAFA Association of Graduates Heartland

LeMay Chapterdoing?

And Why?

• Communication

• Connections

• Collaboration

• Collective Wisdom

• Contributing

• Community

Candidates Cadets Grads

• Communication

• Connections

• Collaboration

• Collective Wisdom

• Contributing

• Community

Candidates Cadets Grads

http://tinyurl.com/usafaheartland

http://twitter.com/usafaheartland

http://www.flickr.com/photos/usafaheartland

Heartland-LeMay Chapter

http://twitter.com/RhetTbull

http://www.facebook.com/RhetTbull

rturnbull@gmail.com

http://rhettbull.tumblr.com/

Connect with Me

Inspiration / CreditsSocial Media Is...Social Media Is NotJames Ballhttp://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562

Social Media Bootcamp_PortlandWendy Maynardhttp://www.slideshare.net/wendymaynard/social-media-bootcampportland

Social Media MarketingStephen Davieshttp://www.slideshare.net/3wpr/social-media-marketing-2461438

The Conversation - An Introduction to Social MediaKevin Glasierhttp://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation

Inspiration / Credits

Social Media Revolutionhttp://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

What The F**K is Social Media?Marta Kaganhttp://www.slideshare.net/mzkagan/what-the-fk-social-media

Photo CreditsUS Air Force Photo/Tech Sgt Charles Larkin Sr.

http://www.sxc.hu/photo/1228973

http://www.sxc.hu/photo/796235

http://www.sxc.hu/photo/1191196guillermo ossa

http://www.sxc.hu/photo/830331Thiago Felipe Festa

Photo Credits

http://www.flickr.com/photos/malingering/69848082/

http://www.flickr.com/photos/robsv/2819545016/

http://www.flickr.com/photos/niclindh/1389750548/

http://www.flickr.com/photos/katej/1311263399/

http://www.flickr.com/photos/bluespf42/2566739160/

http://www.flickr.com/photos/leonrw/3709925568/

http://www.flickr.com/photos/mythoto/2042150488/

http://www.flickr.com/photos/oakridgelab/4092902554/

Photo Credits