social media 101
DESCRIPTION
Social Media 101 training held by Social Media SistersTRANSCRIPT
Social Media 101: The Basics of Social Media
presented by the:
Social Media SistersSamantha Armbruster & Sarah Bodnar
www.socialmediasisters.com
Introducing the Social Media Sisters
Our mission:
To empower all members of our community to effectively use and implement social media as a
marketing tool to reach new audiences.
Our style:
Yoga meets roller derby; we will help you design a purposeful and intentional social media marketing plan that is engaging, captivating and maybe even
a little outrageous!
Welcome to the Wild, Wild West of Social Media!
Agenda:
The Why, What & How of Social Media + tips on a Winning strategy
Questionnaire results Question/Comment cards
Common Concerns
Lack of knowledge or training Limited time or bandwidth ROI: Is it really worth it? Technologically challenged Security Skepticism of new technologies
Why use Social Media?
Join the conversation or be left out Rising popularity & usage (see graph) Cost-effective DIY Consumer-driven and consumer-generated Fun!
The Hard Facts Social networking now accounts for 22% of all time spent
online in the US.
Twitter processed more than 1 billion tweets in December 2009 and averages almost 40 million tweets per day.
3 out of 4 Americans use SM technology
2/3 global internet users visit Social Networking sites
Social Media sites are used more frequently than email
People spend 5,000,000,000 minutes a day on Facebook, with more than 500 million active users
Sources: Facebook, Wikipedia & brandinfiltration.com
Case Study
Social Media played a critical role in the Obama presidential campaign in raising funds and communicating with voters at minimal cost (significantly outpacing the McCain campaign)
15,407,364 people “Like” Obama's Facebook page as of 11/2/10
The “Yes We Can” video was viewed 14,200,000 times on YouTube
What is Social Media?“Social media uses web-based technologies to turn
communication into interactive dialogues.”
Distinguished by:
1. Reach2. Accessibility3. Usability4. Recency5. Permanence
Source: Wikipedia
How to use Social Media
Main Principles: authenticity it’s all about relationships conversations, not press releases sharing, not sparing thought leadership content driven if you are interesting, people “like” you
Who?
Social Media strategies are most effective when engaging people genuinely interested in the business, organization, issue or product.
Your strategy may include:
individuals teams of people your customers, members, supporters
Good content will...
Entertain: make it fun
Inspire: quotes, success stories, photos
Educate: teach people something new
Inform/Impress: updates, special offers, events
Outrage: controversy is exciting, in moderation
“What Old McDonald Can Teach You about Social Media”
Social Media Examiner
Tips
It’s personal, but it’s not all about you - stay interesting and relevant
More isn’t necessarily better, but consistency is key
Design a SM Marketing plan that you can keep up with
Brand your total online presence: Images, logos, fonts
Consistent voice & personality
Integrate all online marketing efforts
Invite your followers, fans and customers to contribute
Best Practices: Facebook Page types Profile & image Posting: content & consistency Attracting friends & fans Page administration & management Responses & conversations
Best Practices: Twitter
Designed to answer the question: What are you doing (right now)?
Use your 140 Characters wisely (abbreviations, URL shortening)
Drive traffic to: your website, blog, or other related interesting sites
Focus on new content, real-time updates, special offers, news
What came first: “Following” or being “Followed”?
Join conversations using hashtags, replies, retweets & trends
Win! Tracking Your Success
Many SM tools offer indicators & metrics (free)
Other tools, e.g. Google Analytics
Success isn't always linear, this is the world wide web that we're dealing with
Facebook Insights
Facebook Insights cont.
Resources
David Meerman Scott HubSpot Dan Zarrella, “social media scientist” Guerrilla Marketing Facebook Insights Guide Seth Godin Duct Tape Marketing
Thank you for joining us
We wish you the best in designing a creative and successful social media strategy!
Sincerely,
Samantha & Sarah
socialmediasisters.com